kith.com
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Kith: The $344M Streetwear Empire
How a 1,082-person lifestyle brand built a direct-traffic fortress in the UK
Kith isn't just a store—it's a cultural engine. With 3.1M monthly visits and $344M in revenue, this NYC-born brand has engineered a direct-to-consumer machine where 56% of traffic arrives without a search engine. This is the blueprint for modern luxury.
"Kith doesn't chase customers—it creates them. When your brand name is your top keyword (269K monthly searches), you've transcended marketing."
The Direct Traffic Fortress
Kith's 56% direct traffic rate is exceptional for a lifestyle brand. This isn't accidental—it's the result of a cult following built through limited drops and cultural relevance. Compare this to the 36% organic search traffic: people aren't discovering Kith, they're hunting it. The 784K backlinks prove the brand's gravitational pull in fashion media and streetwear blogs.
The UK Expansion Play
Kith's UK optimization isn't just translation—it's a calculated invasion. With 'Kith Canada' and 'Kithmas' as top keywords, the brand is clearly testing international waters. The 1,082 employees and $344M revenue suggest a company scaling infrastructure for global dominance, not just US dominance. This is a brand preparing for its next chapter.
The tech stack reveals sophistication: Shopify for commerce, but layered with PWA capabilities, Swiper for mobile-first experiences, and Tailwind CSS for rapid iteration. This isn't a legacy retailer—it's a tech-enabled fashion house. The 2.7/5 Trustpilot rating, however, signals operational friction. At this scale, customer experience becomes the bottleneck.
- Cultural capital > Marketing spend: 'Kith Sopranos' (11K searches) shows the brand's power to fuse pop culture with commerce
- Direct traffic is the moat: 56% direct means zero acquisition cost for more than half their visitors
- Internationalization is the growth lever: UK optimization and Canada-specific keywords signal deliberate geographic expansion
Kith is a blueprint, not a brand
They've built a $344M empire on cultural relevance and direct relationships. The question isn't if they'll scale—it's whether they can fix the experience cracks before they scale too fast.
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Kith United Kingdom – Kith UK
Kith is proud to now offer an optimized experience for customers in the United Kingdom. Shop Kith, Kith Women, and Kith Kids.
Kith United Kingdom
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KITH
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Reviews (20)
I received used shoes!!
I ordered some margielas and they came looking used… it’s crazy cause you would never expect that from a reputable place and it’s a very expensive shoe too. The box was dirty, had a hair in it, the bottom soles of the shoes were dirty so it seems like someone used it and returned it. I tried emailing them but no reply, really disappointed, keep in mind it never said the shoes were preowned anywhere on the website. Don’t risk ordering super expensive stuff with them! *EDIT: They’ve responded to my email and have offered me different solutions to my issue, they were understanding and I’m appreciative of that. It doesn’t take away from the mistake of selling a used item, however they tried to resolve the problem professionally without giving me a hard time, so thanks!
We’re truly sorry to hear about your experience and appreciate you bringing this to our attention. We want to reassure you that Kith does not sell used or pre-owned footwear. All products are received directly from our brand partners and shipped in new condition. In rare cases, a pair may have been returned in used condition and slipped through return processing. That said, this is never the standard we aim to deliver, and we understand how disappointing it can be to receive an item that doesn’t meet expectations. We’re glad we were able to connect with you directly and assist in resolving this matter. Our team always strives to ensure every customer receives the highest level of care and that any concerns are handled promptly and thoroughly. Thank you again for your feedback - it helps us continue to uphold the level of quality and service our customers expect from Kith.
Poor Customer Service
Ordered a specific item that was advertised as in stock, but received a different style instead. The original item was clearly out of stock, yet it remained available on the website and no notice was given that a substitute might be sent. This felt misleading. When I returned the item, KITH received it but didn’t issue my refund until 10 days later, and only after I followed up. They also refused to reimburse the return shipping, even though the mistake was theirs. I lost $10 and still didn’t get what I ordered. Very disappointing experience.
The clothes are very cool
The clothes are very cool! The customer service is beyond poor. I have been trying to get a return authorization for a pair of pants my hubby purchased on line. There was no packing slip and customer service does not answer phones or emails! Yet we are charged!! Very frustrating
No refund, no communication.
I’ve been waiting for over a month for a refund on two orders, over £500. I have emailed so many times and keep being told they’re waiting for the warehouse to get back to them after waiting days at a time for a reply. I have the Royal Mail tracking numbers for both of the orders so know they have been recieved. I’ve tried contacting on other platforms but never receive a reply. I feel devastated that I’m down £550. Seems so crazy to be treated like this as a loyal customer. Unfortunately don’t think I’ll be able to make any future purchases. I really just want my refund as I can’t afford to be down £550, but seems like it’s out of my control.
Purchase an item for my wife for Xmas…
Purchase an item for my wife for Xmas they stated the tissue paper if missing defaults the return, well guess what I won’t be buying from your shop again
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About kith.com
Kith is proud to now offer an optimized experience for customers in the United Kingdom. Shop Kith, Kith Women, and Kith Kids.
Company Overview
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Phone Numbers
Technology Stack
kith.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, KeyCDN, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
KeyCDN
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
Traffic & Audience
kith.com receives approximately 3.1M monthly visitors and ranks #16,723 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:18 on the site.
The majority of kith.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kith.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kith.com directly at https://kith.com.