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Kiwify: Brazil's Course Giant
How a 493-person team dominates Brazil's $43M digital education market
While global edtech giants fight for scraps, Kiwify quietly commands a 10M+ monthly visit empire in Brazil—built entirely on selling courses. This isn't just a platform; it's the infrastructure for Brazil's creator economy.
"Kiwify doesn't just host courses—it owns the entire Brazilian creator economy's payment and distribution infrastructure."
The Brazilian Fortress
With 96% of traffic from Brazil, Kiwify has achieved what most SaaS companies dream of: market dominance in a single geography. The 10.3M monthly visits aren't random traffic—they're buyers and sellers transacting through their ecosystem. The 72% direct traffic rate (vs 15% organic) proves they've built brand moat: users don't discover Kiwify, they seek it out.
The $43M Question
At $43M revenue with 493 employees, Kiwify generates ~$87k per employee—solid for a B2B SaaS platform. But the real story is in the keywords: 'kiwify' alone drives 686k monthly searches, while 'kiwify login' gets 108k. This isn't a discovery problem; it's a retention empire. Their users don't just visit—they return daily to manage their course businesses.
The tech stack reveals a modern, scalable architecture: Tailwind CSS for rapid UI development, Vite for build optimization, Cloudflare for global CDN, and Astro for performance. This isn't legacy code—it's built for scale. The social presence across TikTok, YouTube, Facebook, and Instagram shows they're not just selling to creators; they're teaching them how to market.
- Dominant 96% Brazil market share creates natural monopoly in Portuguese-speaking edtech
- 72% direct traffic proves strong brand loyalty and repeat usage patterns
- 2.8M backlinks indicate massive SEO authority and content ecosystem
- Keyword 'reembolso kiwify' (37k monthly) reveals they handle complex payment flows
The Unspoken Monopoly
Kiwify isn't competing with global edtech—they've built an unassailable local fortress. For investors and founders: this is how you win a market. Don't go global; go deep. Their $43M revenue proves that dominating one geography beats being a footnote in five.
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Open Graph Image
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Kiwify
Crie e venda seu curso online.
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About kiwify.com.br
Crie e venda seu curso online.
Company Overview
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Technology Stack
kiwify.com.br uses 9 technologies across their website including Google Fonts, Cloudflare, Netlify, Lazy Loading, and more.
Fonts
Google Fonts
Cloud & Hosting
Cloudflare, Netlify
Performance
Lazy Loading
Web Standards
Twitter Cards
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
kiwify.com.br receives approximately 10.3M monthly visitors and ranks #7,090 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:26 on the site.
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