kjlhradio.com
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KJLH: The Unapologetic Voice of Los Angeles
How a 31-person team commands 72% direct traffic and $6.2M in revenue
In an era of algorithmic playlists, KJLH proves that authentic community connection still wins. With 72% direct traffic and a loyal audience that types their domain directly into browsers, this isn't just a radio station—it's a cultural institution.
"72% direct traffic isn't a metric—it's a statement. Their audience doesn't discover them; they choose them."
The Community Engine
KJLH's 31-person team operates with the efficiency of a tech startup and the soul of a neighborhood institution. Their revenue per employee ($200K) rivals SaaS companies, yet they're building something far more defensible than software: cultural loyalty. The 'We Are You' tagline isn't marketing—it's their operating model, reflected in headlines like 'Altadena Resources: One Year After' that tackle hyper-local issues national media ignores.
The Direct Traffic Dominance
While most media companies chase SEO, KJLH owns the destination. Their 72% direct traffic share (vs. 23% organic) reveals a powerful insight: when you become someone's daily ritual, search becomes irrelevant. The top keyword 'kjlh' (1,520 monthly searches) is branded—people aren't looking for 'radio stations in LA,' they're looking for *their* station. This is retention at scale.
The tech stack tells a story of pragmatism. They use jQuery and Bootstrap alongside modern tools like Tailwind CSS and AWS CloudFront—classic legacy-meets-innovation patterns you see in established media. The presence of Matomo alongside Google Analytics shows they care about data ownership, not just metrics. It's a stack that prioritizes reliability over bleeding-edge trends.
- Hyper-local focus with national relevance: 'The Final Score' with Aundrae Russell and LJ Moody blends sports commentary with cultural analysis
- Multi-platform presence without dilution: TikTok, Twitter, YouTube, Facebook, Instagram—all driving back to the core domain
- Strategic keyword capture: Ranking for '102.3 radio station' (370 monthly searches) and even misspellings 'kljh' (430 searches)
The Anti-Algorithm Playbook
KJLH proves that in a world of infinite content, curation and community beat discovery and distribution every time.
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Meta Tags
Radio Free 102.3 KJLH | We Are You
H1 Tags
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About kjlhradio.com
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Technology Stack
kjlhradio.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
kjlhradio.com receives approximately 32.7K monthly visitors and ranks #937,747 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 3:21 on the site.
The majority of kjlhradio.com's traffic comes from .
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