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KLC Mobility: The Zero-Cost EV Infrastructure Play
How a Portuguese startup is betting on free charging to dominate the EV market
While most EV charging companies charge for hardware and installation, KLC Mobility is doing the opposite: they're building your charging network at zero cost. This isn't a typo—it's a fundamental rethinking of the EV infrastructure business model.
""The investment is ours, the mobility is yours"—a model that flips the capital burden from property owners to the charging provider."
The Zero-Cost Value Proposition
KLC Mobility targets three core segments: networks, fleets, and condominiums. For each, they absorb the upfront capital expenditure of hardware and installation, then monetize through usage-based models. This removes the biggest friction point in EV adoption—cost—while positioning them as infrastructure partners rather than vendors. Their 117-person team is substantial for a Portuguese startup, suggesting they're already scaling operations beyond pilot phases.
SEO & Market Positioning
Despite zero organic traffic (likely due to recent site migration or data tracking issues), KLC's keyword strategy reveals intent. They rank for high-intent terms like 'wallbox' (26.8K monthly searches) and 'carregador 120kw' (330 searches), but their own brand 'mobismart' only generates 110 searches. This gap suggests they're building brand recognition through utility rather than awareness—a smart play for B2B2C infrastructure where end-users don't choose the charger, but property managers do.
Their tech stack is modern and lightweight: Tailwind CSS, Bootstrap, Swiper, and Splide for UI, plus Google Analytics and GTM for tracking. This isn't a legacy enterprise system—it's a lean, web-first approach that prioritizes speed and mobile experience. The absence of traditional heavy CRMs or complex CMS suggests they've built custom tooling for network management, which aligns with their software mention in headlines.
- Zero upfront cost model shifts risk from customers to KLC
- Targets high-value B2B segments: property managers and fleet operators
- Owns the software layer for network management (mentioned in H1)
- Portuguese market dominance with EU expansion potential
- Revenue scale suggests proven unit economics
The Infrastructure Moat
KLC isn't selling chargers—they're locking in property owners with zero-cost infrastructure that creates switching costs and recurring revenue. The real asset isn't the hardware; it's the installed base of charging points they control.
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Mobilidade Elétrica - A sua rede de carregamento sem custos.
Construa a sua rede de carregamento sem custos. O Investimento é nosso! A KLC é uma empresa certificada, inovadora e uma referência no mercado das soluções integradas de mobilidade elétrica Portugal.
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Construa a sua rede de carregamento sem custos. O Investimento é nosso! A KLC é uma empresa certificada, inovadora e uma referência no mercado das soluções integradas de mobilidade elétrica Portugal.
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