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klett.ch
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klett.ch

6 technologies
VerifiedVisit138.8K/mo$19M776 Tech3 Leads
Deep Dive

Klett.ch: The Swiss EdTech Giant You've Never Heard Of

77 employees, $18.7M revenue, and a 61% direct traffic monopoly on Swiss education

While Silicon Valley chases AI tutoring bots, Swiss powerhouse Klett und Balmer quietly dominates the $18.7M Swiss education market. Their secret? A 61% direct traffic monopoly that proves legacy infrastructure beats startup hype.

$18.7M
annual revenue
77
employees
61%
direct traffic
138K
monthly visits

"Klett doesn't need SEO because they've already won the classroom. When teachers type 'klett' 28,770 times monthly, that's not marketing—that's infrastructure."

The Moat is Habit, Not Tech

Their traffic breakdown reveals a stunning truth: 61% direct vs 34% organic. This isn't a growth hack—it's institutional lock-in. Teachers search 'meinklett' (10,140 monthly) not because it's trendy, but because their entire lesson planning workflow lives there. The 77-person team isn't building features; they're maintaining a critical utility.

The Stack That Scales

Klett runs on PHP with Tailwind CSS and Stimulus—boring tech that works. They use Matomo for analytics (not Google) and Varnish for caching. This isn't a tech company pretending to be an edtech; it's a publisher that happens to own the digital layer. The 9,985 backlinks prove they're a reference, not a disruptor.

The product leadership tells the story: Fabienne Wiss (Product Manager), Jasmin Good (Digital Strategy), and Sarah Tobler (Content Development). Not a single 'Chief AI Officer' or 'Growth Hacker' in sight. They're building curriculum-aligned tools, not viral features. The Instagram and Facebook presence is corporate, not cult-like—and that's intentional.

  • 61% direct traffic = zero customer acquisition cost for repeat users
  • Top keyword 'klett' (28K monthly) is their brand, not a category
  • 77 employees generate $243K revenue per person—high productivity for education
  • Social presence is functional, not growth-obsessed
No viral loops or referral programs
Institutional trust that money can't buy
No AI buzzwords on the homepage
Revenue-per-employee that would make SaaS founders jealous
No venture funding or blitzscaling
A login page (klett.ch/login/start) that 61% of visitors seek directly

Klett is what happens when you win the market before the internet

Their 61% direct traffic isn't a bug—it's proof that distribution beats innovation when you own the classroom workflow. The real question: can any startup displace a utility teachers already use by default?

What tech stack does Klett use?

6 detected
Programming Languages1
Caching1
Analytics & Marketing1
Performance1
CSS Frameworks1
Frontend Frameworks1

How much traffic does Klett get?

Traffic & Engagement

160.1K
Monthly Visits
-39.0%
3.9
Pages/Visit
3:38
Avg. Duration
28%
Bounce Rate
Monthly Traffic Trend-16%
191.0K
Oct 2025
Oct
262.5K
Nov 2025
Nov
160.1K
Dec 2025
Dec

Rankings

#217,127
Global Rank
#1,386
Switzerland Rank
Education
Category

Backlinks & Authority

10.0K
Backlinks
1.1K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
9.7K
Jul 2025
Jul
9.6K
Aug 2025
Aug
9.4K
Sep 2025
Sep
9.4K
Oct 2025
Oct
9.4K
Nov 2025
Nov
10.0K
Dec 2025
Dec

Search Traffic

Organic
165.8K

Top Organic Keywords

#1meinklett
110,000 vol53.9%
#1mein klett ch
18,100 vol8.9%
#1meinklett ch
18,100 vol8.9%
#1mein klett login
9,900 vol4.9%
#1klett
8,100 vol4.0%

Where is Klett's audience located?

🇨🇭Switzerland92.3%
🇩🇪Germany5.7%
🇪🇸Spain0.7%
🇺🇸United States0.7%
🇳🇱Netherlands0.1%

Device Distribution

Desktop65.8%
Mobile34.2%

What keywords does Klett rank for?

5 keywords
1meinklett10.1K vol$2.33
2mein klett4.3K vol$2.28
3klett28.8K vol$0.63
4klett verlag4.2K vol$0.59
5sprachstarken lösungen 7410 vol

How is Klett's SEO?

Meta Tags

title36 chars

Startseite - Klett und Balmer Verlag

description247 chars

Der Klett und Balmer Verlag mit Sitz in Baar ist ein in der Schweiz verankerter und gleichzeitig international vernetzter Lehrmittelanbieter mit einem umfassenden Sortiment aus einer Hand. Er gehört zu den grössten Lehrmittelanbietern der Schweiz.

H1 Tags

h1Startseite
h1Fusszeile

Who works at Klett?

Loading leads...

What do customers think of Klett?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Klett

What is Klett's Revenue?
Klett generates approximately $19M in annual revenue. With 77 employees, that's $243,000 per employee.
What does Klett do?
Der Klett und Balmer Verlag mit Sitz in Baar ist ein in der Schweiz verankerter und gleichzeitig international vernetzter Lehrmittelanbieter mit einem umfassenden Sortiment aus einer Hand. Er gehört zu den grössten Lehrmittelanbietern der Schweiz.
How fast is Klett growing?
Klett has declined by 39.0% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Klett?
When visiting Klett, visitors view an average of 3.9 pages per visit, and spend around 3:38 on the site, and the bounce rate is 28.3%.
How do people find Klett?
165.8K (104%) find them through organic search.
Who uses Klett?
Klett's top market is Switzerland with 147.8K visitors (92.3%). Germany is 2nd with 9.1K (5.7%). Spain is 3rd with 1.1K (0.7%).
What technologies does Klett use?
Klett uses 6 technologies across their website including Programming Languages, Caching, Analytics & Marketing. Key technologies include PHP, Varnish, Matomo.
Who are Klett's competitors?
Klett's main competitors include Little Bee Books, Universi, Ave Maria Press, North Coast Media, EmeraldPublishing. These companies operate in similar markets and compete for the same customer base.

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About klett.ch

Der Klett und Balmer Verlag mit Sitz in Baar ist ein in der Schweiz verankerter und gleichzeitig international vernetzter Lehrmittelanbieter mit einem umfassenden Sortiment aus einer Hand. Er gehört zu den grössten Lehrmittelanbietern der Schweiz.

Company Overview

klett.ch
Website
science_and_education
Industry
#226,913
Global Rank
138.8K
Monthly Visitors
6
Technologies
3+
Employees

klett.ch Key Pages

Contact klett.ch

Technology Stack

klett.ch uses 6 technologies across their website including PHP, Varnish, Matomo, and more.

Programming Languages

PHP

Caching

Varnish

Analytics & Marketing

Matomo

Performance

Lazy Loading

CSS Frameworks

Tailwind CSS

Frontend Frameworks

Stimulus

Traffic & Audience

138.8K
Monthly Visits
29%
Bounce Rate
4.5
Pages/Visit
2:58
Avg. Duration

klett.ch receives approximately 138.8K monthly visitors and ranks #226,913 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:58 on the site.

The majority of klett.ch's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is klett.ch?
Der Klett und Balmer Verlag mit Sitz in Baar ist ein in der Schweiz verankerter und gleichzeitig international vernetzter Lehrmittelanbieter mit einem umfassenden Sortiment aus einer Hand. Er gehört zu den grössten Lehrmittelanbietern der Schweiz.
What technologies does klett.ch use?
klett.ch uses 6 technologies including PHP, Varnish. View the full tech stack analysis above.
How do I contact klett.ch?
You can contact klett.ch via email at [email protected].
What are klett.ch's social media accounts?
klett.ch is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is klett.ch?
klett.ch receives approximately 138.8K monthly visitors and ranks #226,913 globally. Traffic is declining by 37.1% month-over-month.

Related Searches

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This page provides publicly available information about klett.ch. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit klett.ch directly at https://klett.ch.