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KNOCK, Inc.: The 162-Person Powerhouse You've Never Heard Of
A $43M marketing firm with 2K monthly visits and a strange keyword strategy
In a digital world obsessed with viral growth and SEO dominance, KNOCK, Inc. is playing a different game entirely. With $43.3M in revenue and just 2,194 monthly website visits, this 162-person agency isn't chasing clicks—it's chasing impact. The data reveals a story of a traditional services firm operating in a digital-first world, and it raises a critical question: Is their low-traffic model a weakness or a strategic moat?
"KNOCK isn't playing the growth-at-all-costs game. They're building a $43M empire on relationships, not rankings."
The Relationship-First Model
With 55% of traffic coming directly to knockinc.com, KNOCK's client acquisition is clearly relationship-driven. This isn't a volume play—it's a precision play. The 162 employees generating $43.3M in revenue equals approximately $267,000 per employee, a strong indicator of high-value, retained accounts rather than transactional work. Their leadership team—Lili Hall (President/CEO), Kenneth Burke (VP Creative Services), and Evan Fryer (VP Technology)—suggests a structure built for enterprise-level relationships, not SMB churn.
The SEO Anomaly
Here's where the story gets interesting. For a marketing agency, KNOCK's organic strategy is either intentionally minimal or fundamentally broken. Only 26% of traffic comes from search, and their top keywords reveal a bizarre mix: 'knock inc' (130 volume), 'thit kho tau' (2,180 volume), and 'champ o rado' (550 volume). The latter two appear to be completely unrelated to their services—likely accidental traffic or a misguided SEO tactic. This isn't a brand dominating its niche; it's a brand that appears to be largely ignoring digital discovery.
The tech stack tells a similar story of digital ambivalence. WordPress with Tailwind CSS and Bootstrap suggests a modern but templated approach. The absence of advanced marketing automation tools, CRM integrations, or sophisticated conversion tracking in their visible stack aligns with the traffic data: this is a business that doesn't rely on inbound marketing. The PWA (Progressive Web App) detection is intriguing—perhaps a client portal or internal tool, but not a public-facing growth engine.
- High revenue-per-employee ($267K) signals premium, retained client work
- Direct traffic dominance (55%) suggests referral and repeat business, not SEO
- Keyword anomalies ('thit kho tau') indicate either technical SEO debt or a non-existent organic strategy
- Leadership structure points to enterprise creative services, not digital product
The Unsexy Truth About B2B Growth
KNOCK proves that in professional services, relationships still beat algorithms—and that's either inspiring or terrifying, depending on your model.
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https://assets.knockinc.com/media/2020/10/09192411/Micah_1274_40.jpeg
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KNOCK, inc. | Full-Experience Creative Agency | Work
Through creative marketing and strategic insight, KNOCK, inc. moves brands and businesses forward in a convergence of capability and process.
KNOCK, inc. | Full-Experience Creative Agency | Minneapolis
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About knockinc.com
Through creative marketing and strategic insight, KNOCK, inc. moves brands and businesses forward in a convergence of capability and process.
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Technology Stack
knockinc.com uses 8 technologies across their website including HSTS, PHP, WordPress, and more.
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HSTS
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PHP
CMS
WordPress
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Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
knockinc.com receives approximately 2.2K monthly visitors and ranks #6,715,973 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:29 on the site.
The majority of knockinc.com's traffic comes from .
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