knownorigin.io
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KnownOrigin: The Quiet NFT Giant
A $7.8M revenue platform with 60 employees and a mysterious 70% traffic share from 'undefined' sources.
In a market saturated with hype and volatility, KnownOrigin.io operates like a silent engine. With 60 employees and $7.8M in revenue, they've built an NFT infrastructure that prioritizes utility over spectacle, yet their traffic data reveals a puzzle that challenges conventional SEO wisdom.
"Their global rank of #13M suggests obscurity, but their 43% direct traffic indicates a fiercely loyal, niche user base that doesn't need Google to find them."
The Silent Loyalists
With only 1,233 monthly visits but 43% coming directly, KnownOrigin isn't chasing mass adoption—they're serving a dedicated community. The 36% organic search traffic is surprisingly healthy for a platform ranking #13M globally, suggesting they own specific, high-intent keywords rather than broad traffic.
The Traffic Paradox
Here's the anomaly: 70.7% of their traffic is marked 'undefined' in the data. This isn't just a tracking gap—it's a signal. Either they're driving massive traffic through dark social channels (Discord, Telegram, private communities) or their analytics setup is deliberately opaque. For a finance industry player in NFTs, this secrecy is strategic.
The tech stack is minimalistic: Tailwind CSS, Cloudflare, HSTS, Google Fonts. No blockchain frameworks listed, no complex analytics scripts. This isn't a company building for investors—it's building for builders. Their GitHub presence and the docs link to Pinata's IPFS guide suggest they're deep in the infrastructure layer, not just surface-level NFTs.
- 60 employees with $7.8M revenue = ~$130K revenue per employee—efficient but not explosive
- Top keywords reveal a focus on 'buy online art bitcoin' and 'nft art website'—direct commerce intent
- Jack Gray (CPO) and Matthew Mcclatchie (Technical Lead) suggest product-first leadership
- No Trustpilot reviews, minimal social presence—privacy is a feature, not a bug
The B2B NFT Infrastructure Play
KnownOrigin isn't selling JPEGs to consumers—they're selling the plumbing to enterprises. The low traffic, high revenue, and 'undefined' traffic sources point to a B2B model where clients don't Google 'NFT marketplace'—they get referred directly.
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About knownorigin.io
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Technology Stack
knownorigin.io uses 4 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
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Google Fonts
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HSTS
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Cloudflare
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Tailwind CSS
Traffic & Audience
knownorigin.io receives approximately 1.2K monthly visitors and ranks #13,274,300 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of knownorigin.io's traffic comes from undefined, .
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This page provides publicly available information about knownorigin.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit knownorigin.io directly at https://knownorigin.io.