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KOC: The $57M Dutch Nonprofit You've Never Heard Of
Analyzing the stealthy infrastructure of Dutch education services
Behind a generic domain and a vague tagline about 'education and upbringing' lies a $57.5M operation with 411 employees. KOC diensten is the invisible backbone of Dutch nonprofit education, proving that mission-driven organizations can scale massive infrastructure while staying completely off the radar.
"Invisible infrastructure is the most valuable infrastructure. KOC doesn't need your attention—it already has the government's."
The Paradox of Low Traffic
With only 5,937 monthly visits for a $57.5M revenue organization, KOC represents a fascinating inverse relationship. While tech startups obsess over viral growth, this nonprofit operates on a B2G (Business-to-Government) model where traffic is irrelevant and contracts are everything. The 100% 'undefined' country traffic suggests internal systems, partner portals, and administrative access rather than consumer-facing marketing.
The Keyword Confusion
Their top organic keyword is 'pcm' with 58K monthly searches—likely referring to 'Personeels- en Opleidingsfonds Centraal voor het Middelbaar Onderwijs' (PCBO). But 'nika' (28K searches) and 'qualm' (9.5K) are complete mysteries. This suggests either brand confusion, domain authority bleeding into unrelated searches, or a legacy SEO strategy from a previous era. For product leaders: this is what happens when you don't clean up your digital footprint.
The technology stack reveals a modern, if conservative, approach. jQuery and Swiper suggest a traditional web presence, while GSAP and Lazy Loading indicate attention to user experience. Google Analytics tracks behavior, Zendesk handles support, and reCAPTCHA secures forms. It's the standard nonprofit playbook—functional, secure, but not revolutionary.
- Revenue per employee: ~$140K (efficient for nonprofit sector)
- Traffic-to-revenue ratio: ~$9,700 per monthly visit (extremely high value)
- 42% direct traffic indicates strong brand recognition among stakeholders
- Privacy policy and contact pages are the only indexed 'key pages'
The Ultimate B2G Playbook
Build the infrastructure nobody sees, win the contracts nobody questions, and grow revenue without ever growing your brand.
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About kocdiensten.nu
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Technology Stack
kocdiensten.nu uses 8 technologies across their website including jQuery, GSAP, Lazy Loading, Google Analytics, and more.
JavaScript Libraries
jQuery, GSAP, AOS, Swiper
Performance
Lazy Loading
Analytics & Marketing
Google Analytics
Customer Support
Zendesk
Security
reCAPTCHA
Traffic & Audience
kocdiensten.nu receives approximately 5.9K monthly visitors and ranks #3,118,915 globally. The website has a bounce rate of 19% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:32 on the site.
The majority of kocdiensten.nu's traffic comes from .
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