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kommersant.ru
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kommersant.ru

9 technologies
VerifiedVisit24.5M/mo$4M369 Tech
Deep Dive

Russia's Business Insider: The Kommersant Playbook

How a 36-person team commands 24M monthly visits with pure authority

In a market saturated with state-aligned media, Kommersant.ru operates as a rare bastion of independent business journalism, leveraging sheer authority over SEO tricks. With just 36 employees, it commands nearly 25 million monthly visits—a testament to the power of brand trust over content volume.

24.5M
monthly visits
Top 2.5K
global rank
40%
direct traffic
43M+
backlinks

"They don't chase keywords—they own the conversation. When Russia's business elite needs the news, they type 'kommersant' directly into the address bar."

The Elite Audience

Kommersant's audience isn't just massive—it's influential. With 40% direct traffic (vs 32% organic), their readers are loyal subscribers and professionals who bypass search engines entirely. This isn't a news aggregator; it's a daily ritual for decision-makers. The 75,870 monthly searches for 'коммерсант' prove the brand is the destination, not just another news source.

The Traffic Paradox

Despite being a news site, only 32% of traffic comes from organic search. That's shockingly low for a media property and signals something rare: brand authority. Most news sites rely on SEO for 60-70% of traffic. Kommersant's 40% direct traffic suggests a subscription model or deeply engaged readership that doesn't need Google to find them. It's a moat built on trust, not algorithms.

The technology stack tells a story of modernization without reinvention. They run Vue.js and PWA for speed, jQuery and Bootstrap for legacy stability, and PHP for backend reliability. It's a hybrid approach—modern enough to load fast on mobile, pragmatic enough not to break what works. With 43 million backlinks, their SEO moat is impenetrable; they don't need to game the system when the system already points to them.

  • Authority over volume: 36 employees vs 24M monthly visits = 680K visits per employee
  • Direct traffic dominance: 40% direct vs 32% organic signals brand loyalty, not search dependency
  • Backlink fortress: 43M backlinks create a competitive moat impossible to replicate
  • Niche keywords: They rank for high-intent terms like 'новости россии и мира сегодня' (1,640 volume) with precision
No social media profiles listed (unusual for a modern media brand)
Dominates direct traffic (40%)—the holy grail of media loyalty
Minimal Trustpilot presence (only 1 review)
Backlink profile rivals global giants (43M links)
Revenue transparency is opaque ($3.5M reported, but likely higher)
Lean team with high impact (36 employees, $3.5M revenue, 24M visits)

The Ultimate Media Efficiency Model

Kommersant proves that in a noisy world, authority beats volume. They don't publish more—they matter more. For founders and investors, this is a masterclass in building a brand so trusted that users bypass search entirely. The question isn't how to get more traffic; it's how to become indispensable.

What tech stack does Kommersant use?

13 detected
Programming Languages1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Kommersant get?

Traffic & Engagement

11.6M
Monthly Visits
+5.3%
3.0
Pages/Visit
7:42
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+1%
11.5M
Oct 2025
Oct
11.1M
Nov 2025
Nov
11.6M
Dec 2025
Dec

Rankings

#4,811
Global Rank
#136
Russia Rank

Backlinks & Authority

43.4M
Backlinks
78.8K
Ref. Domains
66
Authority Score
Low
Penalty Risk
Backlinks Trend-22%
55.3M
Jul 2025
Jul
53.1M
Aug 2025
Aug
49.4M
Sep 2025
Sep
48.5M
Oct 2025
Oct
47.1M
Nov 2025
Nov
43.4M
Dec 2025
Dec

Search Traffic

Organic
1.2M

Top Organic Keywords

#1коммерсант
165,000 vol15.8%
#1kommersant
22,200 vol2.1%
#1комерсант
12,100 vol1.1%
#6коронавирус россия
246,000 vol0.9%
#1коммерсант пермь
8,100 vol0.8%

Where is Kommersant's audience located?

🇷🇺Russia90.0%
🇺🇸United States1.8%
🇩🇪Germany1.2%
🇧🇾By0.8%
🇺🇦Ukraine0.7%

Device Distribution

Desktop27.4%
Mobile72.6%

What keywords does Kommersant rank for?

5 keywords
1коммерсант75.9K vol
2новости836.6K vol$0.54
3новости уфы590 vol
4новости россии и мира сегодня1.6K vol
5kommersant8.4K vol

How is Kommersant's SEO?

Open Graph Image

OG Image preview
og:image

https://im2.kommersant.ru/ContentFlex/images/logo.png

Meta Tags

title64 chars

Новости России и мира сегодня — последние новости на Коммерсантъ

description96 chars

Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах

languageRU

H1 Tags

h1Авто почистили салоны Эксклюзив

Schema Types

WebSiteNewsMediaOrganization

Who works at Kommersant?

Loading leads...

What do customers think of Kommersant?

Коммерсантъ

Коммерсантъ

3.2
1 reviews
Closed

Categories

News Service#undefinedNewspaper Publisher#undefinedMedia Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Дмитрий
11/20/2021
🇩🇪 Germany1 reviewsOrganicUnverified
Односторняя пропаганда

Односторняя пропаганда, а не серьёзныя газета. Названия статей всегда с претензией на юмор, но звучат глупо.

👍 1

Frequently Asked Questions about Kommersant

What is Kommersant's Revenue?
Kommersant generates approximately $4M in annual revenue. With 36 employees, that's $97,222 per employee.
What does Kommersant do?
Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
How fast is Kommersant growing?
Kommersant has grown by 5.3% in the last 6 months according to traffic data. employee count has changed by 13% year over year.
How do people interact with Kommersant?
When visiting Kommersant, visitors view an average of 3.0 pages per visit, and spend around 7:42 on the site, and the bounce rate is 49.5%.
How do people find Kommersant?
10.5M people (90%) visit Kommersant directly. 1.2M (10%) find them through organic search.
Who uses Kommersant?
Kommersant's top market is Russian Federation with 10.5M visitors (90.0%). United States is 2nd with 212.3K (1.8%). Germany is 3rd with 140.3K (1.2%).
What technologies does Kommersant use?
Kommersant uses 9 technologies across their website including Programming Languages, Analytics & Marketing, Web Standards. Key technologies include PHP, Google Analytics, PWA.
Who are Kommersant's competitors?
Kommersant's main competitors include Los Angeles Times, Record, The Palm Beach Post, El Nuevo Día, The Xavier Newswire. These companies operate in similar markets and compete for the same customer base.
What do customers think of Kommersant?
Kommersant has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About kommersant.ru

Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах

Company Overview

kommersant.ru
Website
news_and_media
Industry
#2,484
Global Rank
24.5M
Monthly Visitors
9
Technologies

kommersant.ru Key Pages

Contact kommersant.ru

Technology Stack

kommersant.ru uses 9 technologies across their website including PHP, Google Analytics, PWA, and more.

Programming Languages

PHP

Analytics & Marketing

Google Analytics

Web Standards

PWA

Build Tools

Webpack

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

24.5M
Monthly Visits
41%
Bounce Rate
3.2
Pages/Visit
2:51
Avg. Duration

kommersant.ru receives approximately 24.5M monthly visitors and ranks #2,484 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:51 on the site.

The majority of kommersant.ru's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is kommersant.ru?
Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
What technologies does kommersant.ru use?
kommersant.ru uses 9 technologies including PHP, Google Analytics, and 3 more. View the full tech stack analysis above.
How do I contact kommersant.ru?
You can contact kommersant.ru via email at [email protected] or through their contact page.
How popular is kommersant.ru?
kommersant.ru receives approximately 24.5M monthly visitors and ranks #2,484 globally. Traffic is declining by 6.1% month-over-month.

Related Searches

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This page provides publicly available information about kommersant.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kommersant.ru directly at https://kommersant.ru.