In a market saturated with state-aligned media, Kommersant.ru operates as a rare bastion of independent business journalism, leveraging sheer authority over SEO tricks. With just 36 employees, it commands nearly 25 million monthly visits—a testament to the power of brand trust over content volume.

"They don't chase keywords—they own the conversation. When Russia's business elite needs the news, they type 'kommersant' directly into the address bar."

The technology stack tells a story of modernization without reinvention. They run Vue.js and PWA for speed, jQuery and Bootstrap for legacy stability, and PHP for backend reliability. It's a hybrid approach—modern enough to load fast on mobile, pragmatic enough not to break what works. With 43 million backlinks, their SEO moat is impenetrable; they don't need to game the system when the system already points to them.

• Authority over volume: 36 employees vs 24M monthly visits = 680K visits per employee
• Direct traffic dominance: 40% direct vs 32% organic signals brand loyalty, not search dependency
• Backlink fortress: 43M backlinks create a competitive moat impossible to replicate
• Niche keywords: They rank for high-intent terms like 'новости россии и мира сегодня' (1,640 volume) with precision