In a market obsessed with disruption, Konsileo claims to be the antidote to traditional insurance broking. With 35 years of experience and a £16M+ funding round, they promise a 'proper' approach to protecting businesses. But looking under the hood reveals a company that is growing slowly, struggling with brand confusion, and relying heavily on legacy search terms to drive traffic.

"Konsileo isn't disrupting insurance; it's just modernizing the paperwork for a 35-year-old business model."

Konsileo positions itself as a modern alternative to the 'old boys' network' of insurance broking. They utilize a tech stack that includes Tailwind CSS, Swiper, and jQuery—standard tools for a responsive web presence. However, the lack of advanced structured data and the reliance on basic frontend frameworks suggest their digital product is functional but not cutting-edge. The £20.9M funding has been deployed into a team of 218 people, generating $39.9M in revenue—a solid ratio for a traditional service business, but one that raises questions about scalability in the high-margin world of insurtech.

• 35 Years of Experience: An 'old soul' in the insurtech space, blurring the line between startup and legacy firm.
• Niche Focus: Specializes in commercial insurance for UK businesses, avoiding the crowded personal lines market.
• Low Digital Footprint: With under 8,000 monthly visits, their growth is likely driven by offline relationships rather than digital inbound.
• Brand Confusion: Competing for search volume against 'Consilio', a major legal tech firm, diluting their market presence.