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Korin: The $89M Knife Sharpener
How a NYC-based Japanese knife specialist dominates a niche with $89M in revenue.
In a world of Amazon commoditization, Korin.com carves out a $89M annual revenue stream by selling one thing: precision. They aren't just moving inventory; they are curating the highest echelons of Japanese culinary craftsmanship for a global audience.
"Korin proves that in e-commerce, owning a specific, high-ticket category beats being a generalist every time."
The Authority Play
Korin dominates search not by chasing generic terms, but by owning the conversation around specific tools. With 44% of traffic coming from organic search, they rank #1 for 'korin knives' and capture high-intent queries like 'yakumi tins' (3,930 monthly volume) and 'zojirushi replacement parts.' They have built a moat where their brand name is the primary search driver.
The Professional vs. Prosumer Split
With 315 employees and a heavy reliance on direct traffic (46%), Korin serves two distinct masters. They supply professional restaurant supplies to the hospitality industry while simultaneously educating the home 'prosumer.' Their social strategy (YouTube, Instagram) focuses on education and craftsmanship, turning casual browsers into loyal collectors.
The tech stack reveals a company blending legacy stability with modern analytics. While they rely on jQuery and Bootstrap for core functionality, they integrate sophisticated tools like Klaviyo for email marketing and Hotjar for user behavior analysis. This suggests a mature operation optimizing conversion rather than chasing bleeding-edge frontend trends.
- Revenue Stability: $89M revenue implies a healthy, sustainable business model rather than a VC-fueled blitz.
- Niche Dominance: They don't just sell knives; they sell the entire ecosystem (stones, boards, storage).
- Global Reach: Shipping worldwide with a US headquarters allows them to arbitrage brand value across markets.
The Verdict: A Masterclass in Niche Domination
Korin isn't just a retailer; it's the de facto standard for Japanese culinary tools in the West.
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Japanese Chef Knives, Tableware, Kitchenware and Restaurant Supplies | Korin
Korin, Inc is your source for professional quality Japanese knives, tableware, kitchen appliances, kitchen tools, and barware. Choose from a wide selection of imported Japanese knives, sharpening stones, glassware, grilling items and more. We ship worldwide.
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About korin.com
Korin, Inc is your source for professional quality Japanese knives, tableware, kitchen appliances, kitchen tools, and barware. Choose from a wide selection of imported Japanese knives, sharpening stones, glassware, grilling items and more. We ship worldwide.
Company Overview
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Technology Stack
korin.com uses 19 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
korin.com receives approximately 157.0K monthly visitors and ranks #170,430 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 1:43 on the site.
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