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KORT: The Unsung Revenue Engine
How a regional PT giant quietly built a $160M empire without Silicon Valley tactics
While health tech startups burn millions chasing app-based PT, Kentucky Orthopedic Rehab Team (KORT) proves that 473 clinicians grinding out real-world rehabilitation generates $159.6M in revenue. This isn't a digital health disruptor—it's a physical empire.
"KORT doesn't need a viral app—they own the search results when your knee hurts and you need help tomorrow."
The Search Moat
Their organic strategy is surgical. They rank for 18,780 monthly searches for 'kort' alone, but the real gold is in long-tail clinical terms: 'kort kids speech therapy' (220/mo), 'kort lexington pelvic floor pt' (50/mo). These aren't vanity metrics—these are patients with insurance cards ready to book. While competitors fight for generic 'physical therapy,' KORT owns their brand and hyper-specific conditions.
The Trust Paradox
Here's the counter-intuitive part: zero Trustpilot reviews, minimal social engagement, yet 47% of traffic is direct. This screams legacy brand power and referral networks. Patients aren't discovering KORT on Instagram—they're being told 'go to KORT' by doctors, coaches, and family. Their social profiles exist, but they're checkboxes, not growth engines. This is a business built on clinical outcomes, not influencer partnerships.
The tech stack reveals their priorities. They're running jQuery and Bootstrap—stable, battle-tested, not trendy. Matomo for analytics instead of Google Analytics 4 suggests privacy-consciousness or enterprise requirements. Cloudflare for security, Google Maps for locations. Nothing flashy. This is infrastructure for a business that knows its customers aren't browsing for features—they're looking for a phone number and an address.
- Select Medical parent company provides enterprise backbone
- Acquisitions & Partnerships page signals aggressive expansion strategy
- Careers portal routes through selectmedical.com—centralized HR at scale
- Specialized service lines (speech, pelvic floor) capture niche referrals
The Unsexy Billion-Dollar Playbook
KORT's model proves that in healthcare, operational excellence beats digital innovation. Their $160M revenue isn't built on disruption—it's built on being the obvious choice when something breaks.
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https://www.kort.com/-/media/project/selectmedical/inpatients/careers/logos/og/kentucky-orthopedic-rehab-team.png?rev=44c98b9372ff4d91a25977ac384a19a0&t=20240216222754
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Industry-Leading Physical Therapy | KORT Physical Therapy
At KORT Physical Therapy, we provide industry-leading and outstanding physical therapy, hand therapy and rehabilitation to help our patients recover from injuries and prevent future problems.
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About kort.com
At KORT Physical Therapy, we provide industry-leading and outstanding physical therapy, hand therapy and rehabilitation to help our patients recover from injuries and prevent future problems.
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Technology Stack
kort.com uses 13 technologies across their website including Google Maps, Font Awesome, Cloudflare, and more.
Maps
Google Maps
Fonts
Font Awesome
Cloud & Hosting
Cloudflare
Privacy & Consent
TrustArc
Scheduling
Cal.com
Analytics & Marketing
Matomo, Google Tag Manager
Traffic & Audience
kort.com receives approximately 5.4K monthly visitors and ranks #3,284,615 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:23 on the site.
The majority of kort.com's traffic comes from .
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This page provides publicly available information about kort.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kort.com directly at https://kort.com.