In a landscape dominated by global SaaS giants, Kotrak represents a different breed of B2B growth: a local, service-driven IT firm that has scaled to $12.8M in revenue without massive VC backing. They don't just sell software; they build the digital backbone for businesses, proving that deep vertical integration (specifically in vehicles and logistics) is still a lucrative moat.

"Their traffic profile screams 'legacy trust'—nearly half of all visitors type the URL directly, bypassing search engines entirely."

The keyword data paints a clear picture of their operational reality. They aren't ranking for generic terms like 'software development.' Instead, they dominate specific, high-intent queries related to their ecosystem: 'strona logowania - comarch hrm' and 'erp xt comarch polska.' This suggests a deep integration with existing enterprise platforms (like Comarch), positioning Kotrak as the essential bridge between legacy systems and modern needs.

• Revenue-per-employee ratio of ~$77k indicates a service-heavy model rather than pure product scaling.
• 49% organic traffic share suggests strong SEO for niche industry terms.
• The team structure (System Admins, Junior Engineers, Directors) mirrors a classic IT consultancy, not a product startup.