kps3.com
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KPS3: The Human-Centered Ad Agency
How a Reno-based agency built a $7.4M business by championing the human side of marketing.
In a world of automated ads and AI-driven copy, KPS3 is betting on the opposite: human connection. As a Reno-based agency with 59 employees and $7.4M in revenue, they've built a thriving business by focusing on what makes people tick, not just what algorithms reward.
"They're not chasing viral moments—they're building lasting brand relationships through intentional, human-centered creativity."
The Human-First Philosophy
KPS3's tagline 'Human. On Purpose.' isn't just marketing fluff—it's their operational DNA. With 62% of traffic coming directly (vs. 19% organic), they've built a brand that people seek out intentionally. This suggests deep client relationships and word-of-mouth referrals, not just SEO arbitrage. Their leadership team, including founder Stephanie Kruse and President Rob Gaedtke, has cultivated a culture where understanding client and customer psychology precedes creative execution.
The Growth Story
Despite a modest global rank (#4.4M), KPS3's revenue-per-employee ratio ($125K+) indicates strong operational efficiency. Their traffic profile reveals a strategic focus: they dominate local search for 'advertising agencies reno' (210 monthly searches) while maintaining brand authority with 'kps3' searches. The 100% US-based traffic suggests a deliberate geographic focus—deepening roots in Nevada rather than diluting efforts across markets.
Their tech stack tells a modern story: Gatsby for performance, Netlify for deployment, and Cloudflare for security. This isn't a legacy agency clinging to outdated systems—they're building a digital-first operation that scales efficiently. The presence of Google Analytics and Tag Manager shows they're data-informed, even if their human-centric philosophy leads the way.
- Strong local market dominance with 'advertising agencies reno' positioning
- High direct traffic (62%) signals brand strength and client loyalty
- Modern tech stack (Gatsby, Netlify, Cloudflare) enables lean operations
- Strategic geographic focus rather than trying to be everywhere
The Anti-Agency Model
KPS3 proves that in an age of automation, the most defensible business is one that prioritizes human connection over scale. Their $7.4M revenue with just 59 employees suggests quality over quantity—a blueprint for sustainable growth in creative services.
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KPS3 | Ad Agency Based in Reno, Nevada | Human. On Purpose.
We’re here to champion for the human side of working at an agency. We want to understand what makes you and customers tick – and then we’ll supply the creativity to bring insights to life.
KPS3 | Ad Agency Based in Reno, Nevada | Human. On Purpose.
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About kps3.com
We’re here to champion for the human side of working at an agency. We want to understand what makes you and customers tick – and then we’ll supply the creativity to bring insights to life.
Company Overview
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Technology Stack
kps3.com uses 7 technologies across their website including HSTS, Cloudflare, Netlify, Google Tag Manager, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Cloudflare, Netlify
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Frontend Frameworks
Gatsby
Traffic & Audience
kps3.com receives approximately 3.7K monthly visitors and ranks #4,447,643 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:28 on the site.
The majority of kps3.com's traffic comes from .
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