kradlemypet.com
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Kradle: The CBD Pet Startup Playing the Long Game
A $4M revenue bootstrapped play in the $1.5B pet calming market
While most pet CBD startups chase viral TikTok fame, Kradle is building a $4.2M business on the back of SEO fundamentals and a single flagship product. They're not trying to be the Amazon of pet wellness—they're trying to be the Calm app for anxious dogs.
"Their secret weapon isn't product innovation—it's domain authority on 'dog calming chews' keywords."
The SEO Moat Strategy
Kradle's traffic breakdown reveals a classic DTC playbook: 30% organic search on high-intent keywords like 'kradle chews for dogs' (110 monthly volume) and 'dog calming chews' (190 monthly volume). But the real story is the 50% direct traffic—that's brand recall. Customers aren't discovering Kradle; they're returning to it. This suggests a subscription model or repeat purchase behavior that's rare in the pet supplement space.
The Bootstrapped Advantage
With just $4M in funding and 23 employees, Kradle is leaner than most Series A pet brands. Compare that to competitors like Petly or ElleVet, who've raised $10M+. This constraints force focus: they've built a Shopify store with Tailwind CSS and Swiper—no custom tech debt. The 1 Trustpilot review (3.2/5) suggests they're either early-stage or quietly confident in their product-market fit without chasing ratings.
- Single-product focus: CBD chews for dogs (not a sprawling catalog)
- B2B2C strategy: Territory sales managers suggest wholesale partnerships
- Multi-platform social: TikTok, YouTube, LinkedIn—unusual for a pet brand
- Executive team: Co-founder Matt Scarlett + sales-heavy leadership
The pet CBD market is crowded, but Kradle's positioning is surgical. They're not selling 'wellness'—they're selling 'calm.' That semantic distinction matters. Their keywords focus on anxiety, stress, and behavioral issues, not general health. This is a pain-point play, not a lifestyle brand. With $4M in funding, they've likely secured inventory and wholesale deals before scaling DTC.
The Quiet Contender
Kradle isn't winning by shouting—it's winning by showing up first when you search 'why is my dog anxious.' In a market of hype, that's a sustainable moat.
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Best CBD Products for Pets and Dogs | Kradle
Kradle offers calming pet solutions designed to promote wellness and relaxation. Shop our range of CBD products and chews for your furry friend.
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STAY AWAY
STAY AWAY! I placed an order it took them 5 days to ship and now it is lost. Customer service is non existent via chat, email or Facebook. Will be disputing with my bank.
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About kradlemypet.com
Kradle offers calming pet solutions designed to promote wellness and relaxation. Shop our range of CBD products and chews for your furry friend.
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kradlemypet.com uses 25 technologies across their website including AccessiBe, Wistia, Adobe Fonts, and more.
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Traffic & Audience
kradlemypet.com receives approximately 12.1K monthly visitors and ranks #1,660,166 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:41 on the site.
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