krampouz.com
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Krampouz: The $33M French Precision
How a Breton crepe maker became a global electronics powerhouse
In the niche world of precision cooking, Krampouz isn't just selling appliances—they're engineering heat. With $32.8M in revenue and 93 employees, this French manufacturer has quietly built a global empire on stainless steel planchas and crepe makers.
"They're not selling cooking equipment. They're selling precision-engineered heat distribution that happens to make crepes."
The Silent Traffic Engine
Krampouz drives 90K monthly visitors with 69% coming organically. That's a $33M business built on search intent, not paid acquisition. Their top keyword 'krampouz' (2,810 monthly searches) shows strong brand recognition, while 'crampous' (4,940 searches) reveals a fascinating typo-driven traffic goldmine they're capturing.
The French Paradox
Despite 78.5% of traffic coming from 'undefined' countries (likely France given their origin), Krampouz has engineered a 24% direct traffic share—proving customers know exactly where to find them. This isn't a brand fighting for attention; it's a destination brand in a commodity market.
The tech stack tells a story of pragmatic efficiency: jQuery, Bootstrap, and Tailwind CSS suggest a team that prioritizes reliability over bleeding-edge frameworks. With 26 technologies detected, they're not over-engineering—they're solving for conversion, not developer ego.
- Trustpilot rating of 2.2/5 from only 8 reviews signals a disconnect between product quality and customer experience management
- Missing structured data despite being in electronics/technology suggests they're leaving SEO juice on the table
- Strong social presence across YouTube, Facebook, LinkedIn, and Instagram shows they understand modern B2B2C marketing
The $33M Precision Playbook
Krampouz proves that in hardware, execution beats innovation—and search beats ads
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Krampouz, precision cooking specialist
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Reviews (1)
Krampouz Plancha heavily rusted after a year, no reply from Krampouz customer service
I was looking for a high-quality BBQ cart made from stainless steel. I was keen to avoid buying one made in China, so opted for a French-made Krampouz cart. Obviously this meant paying a very high price relative to cheaper Chinese alternatives. I had thought that I was paying a premium for quality. This has not been the case - the Plancha Trolley is less than 1 year old and is already corroding very badly and looks awful. A total waste of money. I naturally emailed Krampouz customer service to ask why this was happening but they didn't bother replying. Avoid this product. Avoid this brand.
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About krampouz.com
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Technology Stack
krampouz.com uses 26 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
Complianz
Traffic & Audience
krampouz.com receives approximately 90.8K monthly visitors and ranks #402,765 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:04 on the site.
The majority of krampouz.com's traffic comes from undefined, undefined, .
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