kranlyft.com
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Kranlyft: The European Lifting Powerhouse
A 60-year legacy in a niche, high-margin construction vertical.
While Silicon Valley obsesses over software, Kranlyft Group dominates the physical world of construction lifting. Founded in 1963, this isn't a startup disrupting an industry; it's a veteran operator quietly controlling a specialized European market.
"They don't sell cranes; they sell access. In a high-stakes industry, trust is the only currency that matters."
The Asset-Light Distributor
Kranlyft operates with a fascinating efficiency. With only 21 employees generating $4.3M in revenue, they achieve a revenue-per-employee of roughly $205k. This suggests a high-margin distribution and service model rather than heavy manufacturing. They are the bridge between niche manufacturers (like Maeda) and complex European job sites.
The Search Reality
Their traffic data reveals a stark reality of B2B industrial sales. With only 1,433 monthly visits, volume is low, but intent is likely sky-high. The top organic keyword is 'Maeda' (8,210 monthly volume), indicating they capture traffic for specific equipment brands rather than generic terms. This is classic vertical dominance: owning the brand names that matter.
The digital footprint is intentionally modest. With 37% direct traffic and 34% organic search, Kranlyft relies on existing relationships and brand recall. This isn't a volume play; it's a precision play. They aren't trying to rank for 'cranes'; they are ranking for 'Maeda' and 'MUC405 parts'—the specific queries of operators who already know what they want.
- Regional Focus: Strong grip on Europe, MENA, and Sweden (Area Sales Manager listed).
- Niche Specialization: Focus on mini cranes and aluminum cranes—high-mobility, high-value assets.
- Digital Footprint: Active on LinkedIn and YouTube, targeting professional operators and procurement managers.
The Quiet Monopoly
Kranlyft proves that in heavy industry, you don't need millions of clicks. You need the right ones. They own the supply chain for specialized lifting in Europe, and their 60-year history suggests they aren't going anywhere.
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A premier distributor of mini cranes, aluminium cranes, and industry cranes - Kranlyft Group
Experienced lifting experts since 1963. Helping customers choose the right lifting crane in Europe, the Middle East and North Africa.
A premier distributor of mini cranes, aluminium cranes, and industry cranes
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About kranlyft.com
Experienced lifting experts since 1963. Helping customers choose the right lifting crane in Europe, the Middle East and North Africa.
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kranlyft.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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kranlyft.com receives approximately 1.4K monthly visitors and ranks #12,483,297 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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