krit.com
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The $300K Solo Founder Playbook
How Andrew Askins built a lean, profitable startup consultancy without venture capital
In a world obsessed with billion-dollar valuations and hypergrowth, Andrew Askins is building something radical: a quiet, profitable empire. With just 3 employees and $300K in revenue, krit.com challenges the very definition of startup success.
"This isn't a startup chasing unicorn status—it's a lifestyle business built on expertise, not investor capital."
The Anti-Scaling Model
While most consultancies chase scale, krit.com embraces constraint. With only 3 employees, the company operates at a level of focus that most tech startups can only dream of. This isn't a bug—it's the feature. Every client gets direct access to deep expertise, not a junior associate.
The Mental Health Edge
What sets krit.com apart isn't just technical prowess—it's the integration of mental health into the startup conversation. Andrew Askins isn't just advising on product and growth; he's building a narrative around sustainable entrepreneurship. This positions him uniquely in a market saturated with 'hustle culture' voices.
The tech stack tells a story of modern efficiency: Tailwind CSS, Vite, Ghost CMS, and Fathom analytics. This isn't a legacy system—it's a carefully curated set of tools designed for speed, simplicity, and developer happiness. The choice of Ghost over WordPress or a headless CMS suggests a content-first approach where the founder's voice is the product.
- Solo founder model with extreme leverage
- Niche positioning at intersection of tech and wellness
- Zero reliance on paid acquisition (0 monthly visits reported)
- Content-driven strategy over sales teams
- Modern, lightweight tech stack optimized for performance
The Quiet Revolution
krit.com proves that in the age of VC mania, there's still immense power in building small, smart, and sustainable. For founders tired of the growth-at-all-costs playbook, this is your blueprint.
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Andrew Askins - Startups, Mental Health, and Leading a Full Life
Andrew Askins is a founder and consultant. He writes about startups, mental health, and leading a full life.
Andrew Askins
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About krit.com
Andrew Askins is a founder and consultant. He writes about startups, mental health, and leading a full life.
Company Overview
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Technology Stack
krit.com uses 11 technologies across their website including Google Fonts, Ghost, jsDelivr, and more.
Fonts
Google Fonts
CMS
Ghost
CDN
jsDelivr
Email Marketing
ConvertKit
Analytics & Marketing
Fathom
Web Standards
Twitter Cards, RSS
Traffic & Audience
krit.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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