ksdk.com
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KSDK: The Local News Titan Hiding in Plain Sight
How a St. Louis TV station dominates digital with 2.2M monthly visits
KSDK isn't just another local news website—it's a digital powerhouse masquerading as a TV station's online presence. With 2.2M monthly visits and 50% direct traffic, it proves local news isn't dead; it's just evolved.
"KSDK doesn't chase the news—it owns the weather, and St. Louis listens."
The Weather Monopoly Play
While most local news sites fight over breaking stories, KSDK dominates the most reliable search vertical: weather. 'St. Louis weather' (59,940 monthly searches) and 'weather St. Louis' (24,340 searches) are their golden geese. This isn't content strategy—it's infrastructure. They've built a daily habit around a daily necessity.
The Direct Traffic Secret
50% direct traffic is unheard of in media. It means half their audience types 'ksdk.com' directly or uses bookmarks. This isn't accidental loyalty—it's habit formation. When people need local info, they bypass search engines and go straight to the source. That's brand equity most digital-native startups would kill for.
The tech stack is minimal—Priority Hints, Google Fonts, DoubleClick Floodlight. This isn't a tech play; it's a content and trust play. They're not building fancy features; they're delivering reliable local information that people need daily. The 786,186 backlinks suggest they're the authoritative source for St. Louis.
- Weather is their Trojan horse for daily engagement
- Direct traffic indicates strong brand recognition in St. Louis
- Local news verticals can still scale if you own a daily necessity
- Minimal tech stack suggests focus on content over features
Local News Isn't Dying—It's Just Getting Smarter
KSDK proves that owning a daily habit (weather) beats chasing viral moments. For founders: sometimes the most boring vertical is the most defensible.
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About ksdk.com
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ksdk.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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Priority Hints
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ksdk.com receives approximately 2.2M monthly visitors and ranks #30,798 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:46 on the site.
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