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KSTING: The Booking Platform That Speaks Fashion
A $3.5M boutique platform disrupting fashion's fragmented talent market
In an industry where a single booking can make or break a season, KSTING isn't just another directory—it's a transaction engine for fashion's elite. With 22 employees and $3.5M in revenue, they're proving that hyper-niche platforms beat generic marketplaces every time.
"They're not fighting for everyone's attention—they're owning the exact moment a creative director needs a model, a stylist, and a makeup artist, and needs them yesterday."
The Trust Paradox
Here's the counterintuitive insight: KSTING's low traffic (1,321 monthly visits) is actually a feature, not a bug. In fashion, quality trumps quantity. Their top search terms—'alfons m', 'alonfs 33', 'swedish modeling agency tin tin frisk'—reveal a platform used by insiders, not browsers. These aren't casual searches; these are specific bookings. The 100% undefined country traffic suggests they're either protecting client privacy or their analytics are intentionally opaque—both strategic in a relationship-driven industry.
The Stack That Scales
Their tech stack tells a story of modern efficiency: Next.js for speed, Tailwind for flexibility, and Intercom for relationship management. But the real signal is what's missing—no heavy enterprise CRM, no complex booking engines. They've built for speed over scale, focusing on the transaction moment rather than the long tail. This is a company that understands that in fashion, the booking happens in the DM, not the dashboard.
The Instagram presence (@kstingofficial) is their real storefront. While their website is minimal, their social is where the magic happens—visual proof of successful bookings, behind-the-scenes access, and the subtle credibility that comes from being in the right rooms. Emma Ruuth (Agent & Producer) isn't just a contact; she's the human face of a digital platform, bridging the gap between algorithm and agency.
- Hyper-niche focus: Models, photographers, makeup artists, stylists—no dilution
- Revenue-per-employee: ~$159K—remarkably efficient for a service platform
- Traffic quality over quantity: 1,321 visits with specific booking intent
- Instagram-first strategy: Visual proof beats search volume in fashion
- Swedish roots, global reach: Top keywords suggest Nordic fashion ecosystem strength
The Quiet Giant in Fashion Tech
KSTING proves that in B2B fashion, being the invisible infrastructure that powers the visible world is the ultimate moat. They're not building a unicorn—they're building a sustainable, high-margin business that the industry can't live without.
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KSTING | Models, Photographers, Makeup Artists, Stylists & More
A digital booking platform for fashion professionals.
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About ksting.com
A digital booking platform for fashion professionals.
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Technology Stack
ksting.com uses 11 technologies across their website including HSTS, Vercel, Intercom, and more.
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HSTS
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Vercel
Customer Support
Intercom
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Vite
Traffic & Audience
ksting.com receives approximately 1.3K monthly visitors and ranks #12,462,425 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:06 on the site.
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