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ktrs.com
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ktrs.com

18 technologies
VerifiedGrowingVisit5.1K/mo$10M5318 Tech8 Leads
Deep Dive

KTRS: St. Louis' Audio-First Powerhouse

How a 53-person team dominates local talk radio with a digital backbone

In a media landscape obsessed with video, KTRS proves that audio-first localism remains a potent, profitable niche. With 53 employees generating nearly $10M in revenue, this isn't just radio—it's a hyper-targeted St. Louis institution with a digital upgrade.

$9.8M
Annual Revenue
53
Employees
47%
Direct Traffic
5,085
Monthly Visits

"Their secret isn't chasing viral trends; it's dominating the local conversation with a mix of sports, talk, and news that listeners actively seek out."

The Local Listener Lock-In

KTRS operates on a powerful local network effect. With 47% of traffic coming directly (vs. 28% organic), they've built a habit. Listeners don't stumble upon 'The Big 550'—they seek it out. This direct traffic is the moat; it represents brand loyalty that digital-only startups struggle to replicate. The search term '550*4' alone drives nearly 1,800 monthly searches, indicating a deeply ingrained audience behavior.

Digital Audio's Physical Anchor

While the tech stack (jQuery, Tailwind, Bootstrap) isn't cutting-edge, it's functional and stable. The presence of 'Slick' for carousels and RSS feeds suggests a focus on content discovery over flashy UI. Their YouTube channel acts as a secondary distribution layer, but the core revenue engine remains the terrestrial broadcast and its digital simulcast. They aren't trying to be a podcast app; they are a broadcast brand that happens to be online.

The traffic data reveals a fascinating quirk: 'Top Countries' shows 100% 'undefined.' This likely points to a tracking configuration issue or a highly localized US-only audience that doesn't register internationally. For a local St. Louis station, this is a feature, not a bug. They aren't paying for bandwidth to serve listeners in Tokyo; they are hyper-focused on the St. Louis metro area.

  • Revenue per employee ~$185k—strong for regional media.
  • Search volume for 'ktrs stl' (120/mo) shows strong local brand recall.
  • Niche contest keywords ('12 days of christmas ham radio') drive seasonal spikes.
  • Tech stack is lightweight, prioritizing speed over modern frameworks.
No modern analytics (GA4 migration not confirmed).
High-margin local advertising revenue.
No social proof (Trustpilot reviews are N/A).
Deep community integration (careers, about pages).
Tech stack appears dated (jQuery/Bootstrap).
Direct traffic indicates a loyal, returning user base.

The Untapped Potential

KTRS has the audience and revenue; the next step is modernizing the digital product to capture the younger demographic without alienating the core.

What tech stack does Ktrs use?

26 detected
Programming Languages1
CDN1
Cloud & Hosting1
Feedback1
Web Standards2
JavaScript Libraries3
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Ktrs get?

Traffic & Engagement

5.1K
Monthly Visits
2.8
Pages/Visit
1:19
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-2%
5.2K
Oct 2025
Oct
3.5K
Nov 2025
Nov
5.1K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
47%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Ktrs's audience located?

🌍100.0%

What keywords does Ktrs rank for?

5 keywords
1ktrs60 vol$0.39
2big 550 ktrs230 vol
312 days of christmas ham radio contest300 vol
4ktrs stl120 vol
5550*41.8K vol

How is Ktrs's SEO?

Meta Tags

title72 chars

Listen to St. Louis's Top Talk Shows, Sports, & Latest News | KTRS Radio

description155 chars

Missing out on local news and sports updates? KTRS Radio has you covered with top talk shows, breaking news, and all things St. Louis! Start listening now!

languageEN-US

Schema Types

Unknown

Who works at Ktrs?

Loading leads...

What do customers think of Ktrs?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ktrs

What is Ktrs's Revenue?
Ktrs generates approximately $10M in annual revenue. With 53 employees, that's $184,500 per employee.
What does Ktrs do?
Missing out on local news and sports updates? KTRS Radio has you covered with top talk shows, breaking news, and all things St. Louis! Start listening now!
How fast is Ktrs growing?
Ktrs employee count has changed by 15% year over year.
What technologies does Ktrs use?
Ktrs uses 18 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Google Fonts, PHP.
Who are Ktrs's competitors?
Ktrs's main competitors include Quillt, News-Press and Gazette Company, Carter Broadcast Group (Hot 103 Jamz and Gospel 1590), Jim Bakker Show, KCOU-FM 88.1. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Ktrs?

Social Profiles

Contact Information

What are Ktrs's key pages?

Export ktrs.com Data

Download the complete tech stack, analytics, leads, and company data for ktrs.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About ktrs.com

Missing out on local news and sports updates? KTRS Radio has you covered with top talk shows, breaking news, and all things St. Louis! Start listening now!

Company Overview

ktrs.com
Website
arts_and_entertainment
Industry
#3,110,347
Global Rank
5.1K
Monthly Visitors
18
Technologies
8+
Employees

ktrs.com Key Pages

ktrs.com Social Media

Contact ktrs.com

Technology Stack

ktrs.com uses 18 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

5.1K
Monthly Visits
42%
Bounce Rate
2.8
Pages/Visit
1:19
Avg. Duration

ktrs.com receives approximately 5.1K monthly visitors and ranks #3,110,347 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:19 on the site.

The majority of ktrs.com's traffic comes from .

Frequently Asked Questions

What is ktrs.com?
Missing out on local news and sports updates? KTRS Radio has you covered with top talk shows, breaking news, and all things St. Louis! Start listening now!
What technologies does ktrs.com use?
ktrs.com uses 18 technologies including YouTube Embed, Google Fonts, and 12 more. View the full tech stack analysis above.
What are ktrs.com's social media accounts?
ktrs.com is active on youtube. You can find links to all their social media profiles in the social section above.
Is ktrs.com hiring?
Check ktrs.com's careers page for current job openings and opportunities. The company has 8+ known employees.
How popular is ktrs.com?
ktrs.com receives approximately 5.1K monthly visitors and ranks #3,110,347 globally. Traffic is growing by 46.4% month-over-month.

Related Searches

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This page provides publicly available information about ktrs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ktrs.com directly at https://ktrs.com.