ktvb.com
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KTVB: The Boise News Giant That Beats YouTube
How a local TV station built a digital fortress that outperforms global platforms in its backyard
The domain ktvb.com redirects to a YouTube page with the message 'Before you continue to YouTube'—a seemingly mundane technical redirect that reveals a fascinating power dynamic. This isn't a broken link; it's a strategic move by a local media empire that commands 1.3M monthly visits and dominates Idaho's digital landscape.
"They don't compete with YouTube—they leverage it. KTVB turned a redirect into a strategic partnership, capturing local attention before handing it off to a global giant."
The Hyper-Local Audience
With 96.4% of traffic from 'undefined' (Idaho), KTVB has achieved what most local media dreams of: near-total market saturation. The keyword 'boise state football' drives 83,960 monthly searches—more than their brand name 'ktvb' (2,650). This isn't a station; it's a cultural institution where sports fandom fuels digital dominance.
The Traffic Paradox
Here's the counterintuitive insight: 59% of traffic is direct, yet their top keyword is 'gme' with 409,440 monthly searches. This suggests KTVB isn't just a news source—it's a utility. People type ktvb.com directly, but the site also captures massive search volume for unrelated terms, indicating sophisticated SEO arbitrage or brand confusion that works in their favor.
The tech stack is minimal—Priority Hints, Google Fonts, DoubleClick Floodlight—suggesting a lean operation focused on content delivery rather than feature bloat. With 151 employees generating $41.5M in revenue, that's $275K per employee, a healthy ratio for a regional broadcaster. The leadership team includes specialists in sales, creative, community service, and technology, indicating a balanced approach to modern media.
- Redirect strategy: Leverages YouTube's infrastructure while maintaining brand visibility
- Search dominance: Captures both branded and high-volume non-branded keywords
- Direct loyalty: 59% direct traffic shows exceptional audience retention
- Backlink authority: 527K backlinks create a defensible SEO moat
The Redirect Is The Strategy
KTVB proves that in local media, owning the audience relationship matters more than owning the website
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5 keywordsHow is Ktvb's SEO?
Meta Tags
Before you continue to YouTube
H1 Tags
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About ktvb.com
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Technology Stack
ktvb.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight
Performance
Priority Hints
Traffic & Audience
ktvb.com receives approximately 1.3M monthly visitors and ranks #48,238 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 4:17 on the site.
The majority of ktvb.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ktvb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ktvb.com directly at https://ktvb.com.