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kupuhawaii.org

18 technologies
VerifiedGrowingVisit7.1K/mo$61M26218 Tech25 Leads
Deep Dive

Kupu Hawaii: The Unsung Engine of Island Sustainability

How a non-profit built a $60M powerhouse in Hawaii's green economy

While Silicon Valley chases AI hype, Kupu Hawaii is quietly architecting the future of environmental stewardship in the Pacific. This isn't just another non-profit; it's a 262-employee operation with $60.5M in revenue proving that mission-driven work can scale into a massive economic engine.

$60.5M
Annual Revenue
262
Employees
7,080
Monthly Visitors
27%
Organic Traffic

"Kupu Hawaii isn't asking for donations to survive—it's building a sustainable economy where environmental impact and financial viability are inseparable."

The Revenue Paradox

Here's what most investors miss: Kupu's $60.5M revenue with only 7,080 monthly visitors suggests a B2B or government-funded model, not a consumer-facing platform. The 50% direct traffic indicates a highly engaged, mission-driven community that doesn't need SEO to find them. This is the hallmark of an organization with deep institutional partnerships and grant funding, not a digital-first startup chasing scale.

The Hawaiian Advantage

With 92.3% of traffic from Hawaii (the remaining 7.7% likely from the mainland), Kupu dominates its local market completely. The keyword strategy reveals their playbook: 'kupu' (1,680 volume) and 'malu' (11,000 volume) aren't just search terms—they're cultural anchors. They're not competing for generic 'environmental education' keywords; they're owning the Hawaiian language itself.

The leadership team—CEO John Leong, CFO Janice Pak, VP Programs Kaulana McCabe, External Affairs Officer Kepa Barrett, and VP Operations Ana Hiyane—represents a blend of local knowledge and operational rigor. This isn't a passion project; it's a professionally managed organization that happens to save the planet.

  • Revenue model: Likely a mix of government grants, corporate partnerships, and educational program fees
  • Tech stack: Modern but pragmatic—Tailwind CSS, Bootstrap, Vite suggests a lean digital team focused on functionality over flash
  • Market position: Unassailable in Hawaii's sustainability sector with cultural authenticity as a moat
Doesn't chase viral content or massive web traffic
Builds deep, long-term institutional relationships
Avoids generic SEO keywords that would dilute their cultural mission
Owns the cultural narrative around Hawaiian sustainability
Not a consumer product with explosive user growth
Operates at scale with 262 employees and $60M+ revenue

The Real Lesson: Impact at Scale

Kupu Hawaii proves that the most valuable companies in the sustainability space might not be tech startups, but mission-driven institutions that understand their community, own their culture, and build sustainable revenue models from day one.

What tech stack does Kupuhawaii use?

28 detected
Accessibility1
Security1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics10
F
Facebook Pixel
G
Google Analytics
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
G
Google Static
G
Google DoubleClick
G
Google Ads
F
Facebook
C
Cloudflare Insights

How much traffic does Kupuhawaii get?

Traffic & Engagement

7.1K
Monthly Visits
1.9
Pages/Visit
1:26
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+35%
5.2K
Oct 2025
Oct
4.8K
Nov 2025
Nov
7.1K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
50%
Social
16%
Referrals
6%
Email
0%
Paid
1%

Where is Kupuhawaii's audience located?

🌍92.3%
🌍7.7%

What keywords does Kupuhawaii rank for?

5 keywords
1kupu1.7K vol$0.43
2kupu hawaii170 vol$3.48
3malu11.0K vol$0.15
4cldp700 vol
5kakoo620 vol

How is Kupuhawaii's SEO?

Open Graph Image

OG Image preview
og:image

http://static1.squarespace.com/static/643f15a695954052f71705c6/t/6456ca2bafc0820da34e0f80/1683409451873/Kupu_Logo_horizontal_NOBACKGROUND.png?format=1500w

Meta Tags

title4 chars

KUPU

description344 chars

Explore and be a part of Hawaiiʻs sustainable practices, environmental education, and community engagement with Kupu Hawaii. Our mission is to promote a healthier and more vibrant Hawaii through hands-on experiences. Join us in fostering a deeper connection with nature and creating a positive impact on our islands for generations to come.

og:description

Explore and be a part of Hawaiiʻs sustainable practices, environmental education, and community engagement with Kupu Hawaii. Our mission is to promote a healthier and more vibrant Hawaii through hands-on experiences. Join us in fostering a deeper connection with nature and creating a positive impact

languageEN-US

H1 Tags

h1KEEP UP WITH KUPU COMMUNITY

Schema Types

WebSiteLocalBusiness

Who works at Kupuhawaii?

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What do customers think of Kupuhawaii?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Kupuhawaii

What is Kupuhawaii's Revenue?
Kupuhawaii generates approximately $61M in annual revenue. With 262 employees, that's $231,000 per employee.
What does Kupuhawaii do?
Explore and be a part of Hawaiiʻs sustainable practices, environmental education, and community engagement with Kupu Hawaii. Our mission is to promote a healthier and more vibrant Hawaii through hands-on experiences. Join us in fostering a deeper connection with nature and creating a positive impact on our islands for generations to come.
How fast is Kupuhawaii growing?
Kupuhawaii employee count has changed by 5% year over year.
What technologies does Kupuhawaii use?
Kupuhawaii uses 18 technologies across their website including Accessibility, Fonts, Security. Key technologies include UserWay, Adobe Fonts, Google Fonts, HSTS.
Who are Kupuhawaii's competitors?
Kupuhawaii's main competitors include Malama Solar, Shifted Energy, Solar Services Hawaii, Alternate Energy, Cultural Surveys Hawaii. These companies operate in similar markets and compete for the same customer base.

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What are Kupuhawaii's key pages?

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About kupuhawaii.org

Explore and be a part of Hawaiiʻs sustainable practices, environmental education, and community engagement with Kupu Hawaii. Our mission is to promote a healthier and more vibrant Hawaii through hands-on experiences. Join us in fostering a deeper connection with nature and creating a positive impact on our islands for generations to come.

Company Overview

kupuhawaii.org
Website
science_and_education
Industry
#2,851,378
Global Rank
7.1K
Monthly Visitors
18
Technologies
25+
Employees

kupuhawaii.org Key Pages

Contact kupuhawaii.org

Technology Stack

kupuhawaii.org uses 18 technologies across their website including UserWay, Adobe Fonts, Google Fonts, HSTS, and more.

Accessibility

UserWay

Fonts

Adobe Fonts, Google Fonts

Security

HSTS

CMS

Squarespace

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

E-commerce & Payments

Squarespace Commerce

Traffic & Audience

7.1K
Monthly Visits
57%
Bounce Rate
1.9
Pages/Visit
1:26
Avg. Duration

kupuhawaii.org receives approximately 7.1K monthly visitors and ranks #2,851,378 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:26 on the site.

The majority of kupuhawaii.org's traffic comes from undefined, .

Frequently Asked Questions

What is kupuhawaii.org?
Explore and be a part of Hawaiiʻs sustainable practices, environmental education, and community engagement with Kupu Hawaii. Our mission is to promote a healthier and more vibrant Hawaii through hands-on experiences. Join us in fostering a deeper connection with nature and creating a positive impact on our islands for generations to come.
What technologies does kupuhawaii.org use?
kupuhawaii.org uses 18 technologies including UserWay, Adobe Fonts, Google Fonts, and 12 more. View the full tech stack analysis above.
How do I contact kupuhawaii.org?
You can contact kupuhawaii.org via email at [email protected] or through their contact page.
What are kupuhawaii.org's social media accounts?
kupuhawaii.org is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is kupuhawaii.org hiring?
Check kupuhawaii.org's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is kupuhawaii.org?
kupuhawaii.org receives approximately 7.1K monthly visitors and ranks #2,851,378 globally. Traffic is growing by 46.4% month-over-month.

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This page provides publicly available information about kupuhawaii.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kupuhawaii.org directly at https://kupuhawaii.org.