kurlon.com
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Kurlon: The Sleeping Giant of Indian Mattresses
A $580M brand navigating the digital shift in a traditional industry
In a market flooded with D2C startups, India's largest mattress manufacturer isn't a VC-backed disruptor—it's a 65-year-old legacy brand with 1,652 employees and a $580M revenue. Kurlon.com is the digital front for an empire built on coir, now fighting to stay relevant.
"Kurlon isn't selling mattresses; they're selling a 65-year-old promise of comfort in a market that now demands innovation."
The Legacy vs. Digital Paradox
With 60% organic traffic, Kurlon dominates search for 'kurlon mattress' (2,380 monthly searches) but struggles with brand dilution. The third-highest keyword is 'kurl on'—a 1,370-volume misspelling revealing a brand awareness gap. Their digital footprint is strong but shallow, relying on brand recognition rather than category conquest.
The Silent Customer Crisis
A 2.6/5 Trustpilot rating from just 4 reviews screams volume issues. For a brand with $580M revenue, this is either a review collection failure or a customer satisfaction blind spot. The lack of volume here is more telling than the low score itself—it suggests either apathy or frustration that isn't being captured.
Kurlon's tech stack tells a story of cautious modernization. They're using jQuery and Bootstrap—reliable but dated—alongside modern tools like Tailwind CSS and Vite. This hybrid approach reflects a legacy brand trying to digitize without breaking what already works. The presence of PWA (Progressive Web App) technology suggests they're betting on mobile commerce, a smart move in India's mobile-first market.
- Traffic concentration risk: 78.4% of visits come from undefined regions, suggesting data gaps or heavy domestic reliance
- Brand search dependency: 4,700 monthly searches for 'kurlon' alone—over 1.6% of their total traffic comes from direct brand queries
- Competitive vulnerability: 'Duroflex' (10,460 monthly searches) outscores them in category interest, yet Kurlon claims 'top mattress brand' status
The Sleeping Giant Wakes Slowly
Kurlon has the revenue and brand equity to dominate digitally, but its 2.6-star rating and dated tech suggest a company that hasn't fully committed to the D2C revolution. The opportunity isn't in becoming a startup—it's in leveraging 65 years of trust to out-innovate the new entrants.
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Buy Kurlon Mattress Online | Best Mattress Brand in India
Kurlon is India’s top mattress brand. Buy coir, foam, and spring mattresses online for a better sleep experience.
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Kurl-On
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Reviews (4)
GREAT PRODUCT AND SERVICE
MY EXPECTATION 100% FULFILL TO CHOSE SUCH A NICE BRAND KURL-ON, THANKS KURLON
One of the best sleep I ever had after…
One of the best sleep I ever had after a long time is only with the new Kurlon Spinekare mattresses. Absolute comfortness makes sure you wake up refreshed . Thank you Kurlon
Ordered a customized mattress and…
Ordered a customized mattress and didn’t like the feel of the mattress and even the size was off. Wouldn’t recommend to anyone, and the customer team was not that helpful either. There are brands which provide more flexible options for few weeks trial for there mattress to give a try. And didn’t find the same here and the policies of the company is so infuriatingly bad.
VERY POOR CUSTOMER SERVICE
Ordered 2 mattresses for my elderly parents on of whom is undergoing treatment for serious illness. Size wrong, not fitting bed. Customer service called multiple times in last few days- response is to verify name ad complaint details and say'management team' will call in 24-48 hours. NO RESOLUTION OR COURTESY RESPONSE. we are struggling. NEXT TIME WILL NOT BUY FROM THEM
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About kurlon.com
Kurlon is India’s top mattress brand. Buy coir, foam, and spring mattresses online for a better sleep experience.
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Technology Stack
kurlon.com uses 23 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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PHP
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AWS CloudFront, Cloudflare
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Zendesk
Traffic & Audience
kurlon.com receives approximately 284.5K monthly visitors and ranks #129,363 globally. The website has a bounce rate of 26% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:38 on the site.
The majority of kurlon.com's traffic comes from undefined, undefined, .
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