kvue.com
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Kvue.com: Austin's Silent Digital Giant
How a local TV station's website commands 1.1M monthly visits without a flashy brand
Kvue.com isn't a startup—it's a digital fortress. With 1.1 million monthly visits and 800K+ backlinks, this Austin-based TV station website quietly dominates local search while most tech analysts overlook it.
"Local news isn't dying—it's just becoming invisible. Kvue.com proves that when you own 'weather' and 'news' for a city, traffic becomes a utility, not a battle."
The Weather Monopoly
Kvue's traffic isn't driven by viral content—it's driven by utility. Their top keywords reveal a simple, powerful playbook: 'austin weather' (171K searches), 'weather austin' (72K), and 'austin news' (10K). They've effectively become the default weather service for Austin, a space usually dominated by national apps. This isn't journalism; it's infrastructure.
The Direct Traffic Paradox
Here's the counterintuitive insight: 46% of traffic is direct—people typing kvue.com into their browser. In an age of SEO and social media, a local TV station maintains near-equal direct traffic to organic search. This signals deep brand trust. When Austinites need weather, they don't Google 'Austin weather'—they go straight to Kvue. That's a moat most digital-native brands can't build.
The tech stack is minimal—Priority Hints, Google Fonts, DoubleClick Floodlight. No React, no fancy frameworks. It's a lean, legacy-driven site that prioritizes speed and utility over flashy features. The page title 'Before you continue to YouTube' suggests they're even leveraging YouTube's platform, likely for video content, while keeping the domain as the anchor.
- Owns 'weather' for a major US city (171K monthly searches)
- 809K backlinks from local news ecosystems
- 46% direct traffic—rare for any digital property
- Minimalist tech stack focused on speed, not trends
The Silent Acquisition Target
For investors: Kvue.com is a low-cost, high-margin local traffic machine. For founders: It's a masterclass in owning a utility, not chasing trends.
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Before you continue to YouTube
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About kvue.com
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Technology Stack
kvue.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight
Performance
Priority Hints
Traffic & Audience
kvue.com receives approximately 1.1M monthly visitors and ranks #64,623 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:40 on the site.
The majority of kvue.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kvue.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kvue.com directly at https://kvue.com.