While the wellness industry pushes pills and powders, Kymira is quietly selling fabric that emits infrared light to heal your body. Founded by a team of scientists and engineers, this isn't just another athletic brand—it's a bio-hacking platform you wear.

"They're not selling sportswear; they're selling a physiological response woven into the fabric itself."

The tech stack reveals a mature operation. Built on Shopify with Tailwind CSS and jQuery, the site prioritizes conversion over flashiness. They aren't burning cash on custom dev; they're leveraging a robust, scalable stack to move product. With a team of 47 and $7.5M in revenue, the revenue-per-employee ratio is healthy for a hardware-adjacent textiles company, suggesting efficient operations despite the complexity of manufacturing advanced materials.

• The 'Elite' to 'Everyone' positioning creates a high-margin luxury perception without alienating the mass market.
• Clinical validation (University of Notre Dame) is their strongest defense against copycats in the crowded athleisure space.
• The leadership team blends engineering (CTO, VP Eng) with data science (Head Data Science), indicating a pivot toward algorithmic personalization of recovery metrics.