la28.org
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LA28: The Digital Blueprint for a $7B Mega-Event
How a 253-person team is architecting the digital backbone for the 2028 Olympics
While most startups struggle to hit 10,000 users, LA28.org is quietly managing a 486,796 monthly visit count for an event that won't happen for four years. This isn't just a website—it's the digital nervous system for a $7 billion cultural phenomenon.
"They're not building a website—they're building the most complex digital ticketing and engagement platform in sports history."
The Early Engagement Paradox
LA28 is solving the cold start problem for a four-year runway. With 22,390 monthly searches for 'olympics 2028' and 44% direct traffic, they're capturing intent years before the opening ceremony. This isn't accidental—it's a calculated strategy to build a proprietary audience database that will be worth tens of millions in ticket sales alone.
The Tech Stack Tells a Story
Their stack reveals a hybrid approach: jQuery and Bootstrap for stability, Tailwind CSS for modern UI, and PWA capabilities for mobile-first accessibility. The inclusion of Datadog RUM and Google Tag Manager shows they're obsessively measuring user behavior years in advance. This is enterprise-grade infrastructure for a consumer-facing platform that needs to handle millions of concurrent users in 2028.
The real genius lies in their traffic distribution. With 67% of traffic coming from undefined sources (likely direct bookmarks and app traffic), they've created a destination site that people visit proactively. Compare this to the typical event website that lives off search traffic spikes—LA28 is building brand equity before the brand fully exists in the public consciousness.
- 44% direct traffic demonstrates exceptional brand recall for a future event
- 42% organic search shows they're winning competitive keywords like 'olympics 2028' (22K monthly searches)
- PWA implementation ensures offline access and app-like experience without app store friction
- Multi-platform presence (TikTok, Instagram, LinkedIn) suggests sophisticated audience segmentation
The Unseen Billion-Dollar Database
Every newsletter signup and social follower is a $40+ ticket revenue opportunity waiting to be activated in 2028
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LA 2028
Welcome to LA28, the 2028 Olympic and Paralympic Games in Los Angeles.
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About la28.org
Welcome to LA28, the 2028 Olympic and Paralympic Games in Los Angeles.
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Technology Stack
la28.org uses 13 technologies across their website including HSTS, reCAPTCHA, OneTrust, Adobe Launch, and more.
Security
HSTS, reCAPTCHA
Privacy & Consent
OneTrust
Tag Managers
Adobe Launch
Analytics & Marketing
Datadog RUM, Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
la28.org receives approximately 486.8K monthly visitors and ranks #109,168 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:16 on the site.
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