laka.co
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Laka: The Anti-Insurer That Puts Cyclists First
How a 148-person UK startup is flipping insurance by making payouts a collective responsibility, not a corporate profit center.
Insurance is a broken promise: you pay in, hope you never need it, and fight for every penny. Laka.co, a UK-based insurtech, is tearing up that playbook. They’ve built a 5-star rated bicycle insurance model where the collective of cyclists backs each other, and profits are returned to the community. It’s not just insurance—it’s a movement.
"Laka doesn't sell insurance; it sells peace of mind, powered by community trust and radical transparency."
The Growth Engine: Community Over Commissions
Laka’s traffic tells a story of organic, word-of-mouth growth. With 47% direct traffic and 42% organic search, they’re not buying their way into customers—they’re earning them. The top keyword isn’t even a generic term; it’s 'laka' itself (12,910 monthly searches), proving brand strength. Compare that to the broader 'bike insurance' (30,370 searches), and you see Laka is capturing a loyal, specific audience that seeks them out by name.
The Collective Model: A Radical Rethink
Traditional insurers profit by denying claims. Laka flips this: they pay out, then share the cost across the collective. If claims are low, everyone pays less. If claims are high, the collective covers it—no hidden fees, no surprise hikes. This aligns incentives perfectly: Laka’s success is tied to the safety and satisfaction of its cyclists, not to maximizing premiums. It’s a model that scales trust, not just revenue.
- Collective cover model: payouts are shared, not hoarded by a corporation.
- 5-star rated service: Trustpilot scores speak louder than marketing.
- Bike-specific focus: Tailored coverage for theft, damage, and gear—no generic policies.
- Tech-driven: Built on modern stacks (Tailwind, Google Analytics, Heap) for seamless UX.
Laka’s $31M in funding and 148 employees aren’t just numbers—they’re proof that investors and talent believe in this model. While traditional insurers see cyclists as risk pools, Laka sees them as partners. Their tech stack (jQuery, Tailwind, Bootstrap) might not be flashy, but it’s efficient, prioritizing speed and reliability over unnecessary complexity. This is a company that understands its niche: cyclists, not tech enthusiasts.
Laka Isn't Just Insuring Bikes—It's Redefining Insurance Itself
For founders and investors, Laka is a masterclass in niche disruption. They’re not competing on price; they’re competing on principles. And in a world where trust is the ultimate currency, that’s a bet worth watching.
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Collective Cover for Cyclists by Laka | Bicycle Insurance
Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
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Reviews (20)
Really good experience
Really good experience! Issue was sorted out very quickly and easily.
Had a great experience working with…
Had a great experience working with Milena and Steph at Laka, made the process smooth and straightforward. Thank you!
Was super straightforward
Was super straightforward, supplied pictures and bills and they reimbursed me in under two weeks I think
Very quickly handled by claim
Very quickly handled by claim. Professionally and clearly
I've had my bike battery stole
I've had my bike battery stole, had an amazing service, with quick human and super clear follow up, no bullshit, very professionnal
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About laka.co
Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
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laka.co uses 18 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Font Awesome
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HSTS
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PHP
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Webflow
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Amazon Web Services, AWS CloudFront
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Intercom
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laka.co receives approximately 60.3K monthly visitors and ranks #389,977 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 3:04 on the site.
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