laku6.com
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Laku6: Indonesia's ReCommerce Powerhouse
Inside the $28M tech platform disrupting second-hand electronics
In a market where trust is the ultimate currency, Laku6 isn't just selling used phones—they're building the infrastructure for Indonesia's circular economy. With 126 employees and $28.6M in revenue, they've positioned themselves as the undisputed leader in electronics recommerce.
"They're not just a marketplace—they're the trust layer between Indonesia's fragmented second-hand electronics market."
The Trust Paradox
Laku6 operates in Indonesia's most challenging market segment: used electronics. The platform's 60% organic traffic share reveals a crucial insight—they're winning through SEO dominance, not paid acquisition. Their top keyword 'beli hp second' (buy used phone) with 530 monthly searches shows they've captured the exact intent of price-sensitive consumers who need trust more than discounts.
Growth Engine Analysis
With 93.8% traffic from Indonesia, Laku6 is hyper-localized. Their tech stack—built on Tailwind CSS, Bootstrap, and jQuery—suggests rapid iteration over perfect architecture. The presence of AOS (Animate on Scroll) and Font Awesome indicates a focus on UX polish. This is a company optimizing for conversion, not technical elegance.
The leadership team reveals their strategy: Marsela Husen (Chief Staff) suggests operational maturity, while Agustian Chuagestu (Expansion Manager) hints at aggressive scaling. Yohana Hutahaean (Senior Product Manager) and Kharisma Murti (Marketing Manager) form the core product-marketing loop that's driving their 60% organic dominance.
- Domain authority: 'laku6' generates 1,460 monthly searches—brand recognition is strong
- Traffic quality: 30% direct traffic indicates high repeat usage and brand loyalty
- Market gap: 'laku5' searches (140/month) show they're capturing competitor confusion
- Infrastructure: Cloudflare + HSTS stack prioritizes security and performance
The Indonesian Flipkart Moment?
Laku6 is building the infrastructure layer for second-hand electronics transactions—exactly where Flipkart started in India. Their revenue-to-employee ratio (227K USD/employee) suggests efficiency, but the real opportunity is in expanding their trust model beyond phones into the broader electronics category.
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About laku6.com
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Technology Stack
laku6.com uses 9 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
AOS, jQuery
Traffic & Audience
laku6.com receives approximately 63.4K monthly visitors and ranks #496,880 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:21 on the site.
The majority of laku6.com's traffic comes from undefined, .
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