landgate.wa.gov.au
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Landgate: WA's $35M Land Information Powerhouse
How a government agency quietly dominates a critical data niche with 225K monthly visitors
In the digital age, land ownership isn't just about deeds and titles—it's about data. Landgate, Western Australia's statutory land information authority, sits at the center of this digital transformation, processing 225,000 monthly visits from a state that's bigger than Western Europe.
"Landgate isn't just managing land records—they're building the foundational data layer for Western Australia's entire property ecosystem."
The Traffic Paradox
With 56% direct traffic and only 40% organic search, Landgate demonstrates the ultimate government agency power move: users don't discover them—they seek them out. This isn't a marketing play; it's a monopoly on essential services. The 94.9% local traffic concentration proves they've achieved perfect product-market fit within WA's borders, but raises questions about scalability beyond state lines.
The Firewatch Phenomenon
Here's the telling data point: their top keyword isn't 'land title' or 'property search'—it's 'firewatch' with 81,530 monthly searches. This reveals Landgate's unexpected role as WA's de facto emergency information hub. While their core business is land registry, they've captured a critical public safety search vertical, demonstrating how essential government services can organically expand into adjacent, high-value domains.
The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap suggest legacy systems still in play, but the presence of Tailwind CSS, PWA capabilities, and Cloudflare shows active modernization. They're not rebuilding from scratch—they're evolving. For founders, this is the blueprint: start with what works, layer in modern capabilities, and don't let perfect be the enemy of functional.
- The 'Dealing Progress Tracker' represents a masterclass in reducing friction for high-stakes transactions
- Collaborative Aboriginal Place Names Map shows how government can lead on cultural technology
- Strata manager annual returns digitization tackles a traditionally paper-heavy, compliance-driven process
The Government Tech Gold Standard
Landgate proves that when you own essential data infrastructure, you don't need to chase users—they'll find you. The real opportunity isn't in competing with them, but in building services that layer on top of their foundational data layer.
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Open Graph Image
https://www.landgate.wa.gov.au/siteassets/images/hero-banner/hero_image_mauds_landing_aerial_coast.jpg
Meta Tags
Home | Landgate
Landgate is a statutory authority known as Western Australian Land Information Authority operating under the name of Landgate linking you to land and property.
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About landgate.wa.gov.au
Landgate is a statutory authority known as Western Australian Land Information Authority operating under the name of Landgate linking you to land and property.
Company Overview
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Technology Stack
landgate.wa.gov.au uses 12 technologies across their website including Google Fonts, reCAPTCHA, Cloudflare, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Cloud & Hosting
Cloudflare
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Open Graph, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
landgate.wa.gov.au receives approximately 225.7K monthly visitors and ranks #152,336 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:05 on the site.
The majority of landgate.wa.gov.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about landgate.wa.gov.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit landgate.wa.gov.au directly at https://landgate.wa.gov.au.