lantrax.com
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LanTrax: The Back Office Powerhouse
A $2.2M revenue specialist dominating real estate accounting software
While the real estate world obsesses over lead generation, LanTrax quietly built a $2.2M machine managing the money. This isn't a flashy AI startup; it's a 22-person team solving the industry's most painful administrative bottleneck: commission accounting.
"LanTrax proves you don't need to be a unicorn to win—you just need to own a critical workflow."
The Niche Strategy
With only 811 monthly visits, LanTrax isn't playing the volume game. They are a classic vertical SaaS play: high value, low churn, and deep integration into a specific industry's financial operations. Their traffic suggests a customer base that knows exactly what they need and searches by brand or specific feature (like 'back office real estate software').
The Tech Stack Reality
Their stack (WordPress, jQuery, Bootstrap) reveals a pragmatic, legacy-focused approach. This isn't a company chasing the latest React frameworks. They are optimizing for reliability and familiarity in a market that values uptime over bleeding-edge features. It's a stack that says 'we've been here for years and we aren't going anywhere.'
The leadership team is deeply embedded in the business with distinct roles covering sales (Patrick Gaughan), operations (Keith Hunter), and customer success (Amy Taylor). This structure suggests a company focused on retention and relationship management rather than explosive, unsustainable growth.
- Revenue per employee of ~$100k indicates high efficiency for a services-adjacent software company.
- Search traffic is dominated by 'developer' keywords, hinting at a platform with API capabilities or customization needs.
- Direct traffic (40%) is exceptionally high for a site with low volume, signaling strong brand recall from offline referrals.
The Verdict: A Cash Flow King
LanTrax is a bootstrapped cash machine, not a venture-scale rocket ship.
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Real estate broker back office management software | LanTrax
Real estate broker back office management software for large and small offices. Real estate commission software, real estate back office accounting.
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About lantrax.com
Real estate broker back office management software for large and small offices. Real estate commission software, real estate back office accounting.
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Technology Stack
lantrax.com uses 11 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Marketing Automation
HubSpot
E-commerce & Payments
WooCommerce
Performance
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Traffic & Audience
lantrax.com receives approximately 811 monthly visitors and ranks #7,530,916 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of lantrax.com's traffic comes from undefined, .
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