With just 1 employee and $100K in revenue, La Raza Pizza operates like a high-margin boutique. The site sees only 564 monthly visits, yet it sustains a business. This isn't a failure of scale; it's a deliberate focus on a captive audience in Alamogordo, New Mexico. The traffic profile is telling: 42% direct traffic indicates a loyal local customer base that types the URL directly, bypassing search engines entirely.

The SEO strategy is brutally specific. Ranking for 'pizza hut alamogordo' with a 240 monthly volume suggests a brand that is either a franchise or a direct competitor capitalizing on branded search terms. With a global rank of #11,479,174, they ignore global relevance to own a 5-mile radius. The 32% organic traffic share is likely driven entirely by these local intent keywords.