9:41
lattice.com
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lattice.com

19 technologies
VerifiedGrowingVisit255.8K/mo$115M64619 Tech25 Leads
Deep Dive

Lattice: The $330M HR Unicorn Targeting Giants

How a platform managing 5,000+ teams is quietly rewriting the rules of enterprise people management.

While the HR tech space is crowded with legacy giants and niche tools, Lattice has executed a masterclass in vertical integration. They aren't just building software; they are building the operating system for human capital, merging performance, compensation, and engagement into a single, data-driven narrative.

$330M
Total Funding
$114.9M
Annual Revenue
5,000+
Teams Onboarded
646
Employees

"Lattice isn't selling HR software; they are selling organizational clarity. By integrating pay and performance, they turn the messy human element into a predictable growth engine."

The Traffic Moat

Lattice commands 255,826 monthly visits with a remarkably balanced acquisition strategy: 44% organic search and 44% direct traffic. This 1:1 ratio signals high brand recall and intent. Users aren't stumbling upon Lattice; they are seeking it out by name, driving massive volume for the keyword 'lattice' (93,860 monthly searches).

The Mid-Market Dominance

With 646 employees and $114.9M in revenue, Lattice is optimized for the mid-to-enterprise market. The ratio of revenue-per-employee suggests a high-value customer base. They are effectively serving 5,000+ forward-thinking teams, proving that the 'people-first' platform isn't just a buzzword—it's a sticky retention strategy.

The tech stack reveals a modern, performant architecture. Utilizing Tailwind CSS and GSAP for a slick frontend, and heavy hitters like Google Analytics and Heap for data, Lattice prioritizes user experience and granular behavioral insights. This isn't legacy enterprise software wrapped in a new UI; it's built for the modern web.

  • Vertical Integration: Merging HRIS, performance, and compensation reduces context switching.
  • Brand Authority: 524,732 backlinks indicate massive SEO dominance and industry credibility.
  • Leadership Alignment: Led by Sarah Franklin, Lattice focuses on 'people operations' as a strategic business function.
Does not offer payroll processing (leaves that to giants like ADP/Gusto).
Unifies performance management with compensation planning.
Niche focus (HR Tech) limits total addressable market compared to generalist platforms.
AI-driven insights for managing pay and performance.
Low Trustpilot volume (2 reviews) suggests B2B focus over consumer visibility.
Massive organic search moat around 'performance management'.

The Verdict: A Category King in the Making

With $330M in funding and a sticky platform that manages both pay and performance, Lattice is well-positioned to IPO or be a massive acquisition target.

What tech stack does Lattice use?

28 detected
Video1
Authentication1
Security1
Privacy & Consent1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
S
Segment
H
Heap
A
Amplitude
A
Amazon CloudFront
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Lattice get?

Traffic & Engagement

151.7K
Monthly Visits
+34.2%
2.0
Pages/Visit
4:01
Avg. Duration
67%
Bounce Rate
Monthly Traffic Trend-1%
153.4K
Oct 2025
Oct
113.0K
Nov 2025
Nov
151.7K
Dec 2025
Dec

Rankings

#226,424
Global Rank
#77,193
United States Rank
Computer Software and Development
Category

Backlinks & Authority

524.7K
Backlinks
11.5K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+44%
364.8K
Jul 2025
Jul
342.4K
Aug 2025
Aug
338.6K
Sep 2025
Sep
319.7K
Oct 2025
Oct
314.5K
Nov 2025
Nov
524.7K
Dec 2025
Dec

Search Traffic

Organic
96.1K
Paid
16.8K

Top Organic Keywords

#1resources humans
18,100 vol4.5%
#1lattice
74,000 vol3.6%
#1lattice login
2,400 vol3.6%
#1lattace
1,900 vol2.9%
#1lattice careers
1,300 vol2.0%

Where is Lattice's audience located?

🇺🇸United States63.8%
🇬🇧United Kingdom6.8%
🇮🇳India4.8%
🇦🇪United Arab Emirates2.1%
🇩🇪Germany2.0%

Device Distribution

Desktop68.9%
Mobile31.1%

What keywords does Lattice rank for?

5 keywords
1lattice93.9K vol$4.74
2lattice login2.6K vol$2.19
3lattice performance management730 vol
4lattice hr670 vol$24.16
5latticehq3.2K vol$6.62

How is Lattice's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/681d1463b7130290651a6126_og-lattice.webp

Meta Tags

title42 chars

Lattice | The HR platform that people love

description136 chars

Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people, pay, and performance — all on one trusted platform.

languageEN

H1 Tags

h1People + AI: Succeeding Together

What is Lattice's revenue?

$115M
Annual Revenue
646
-1%
Employees
$178K
Revenue/Employee
$330M
Total Funding
$3.0B
Valuation
#337
Growjo Rank
Analytics
San Francisco, United States
Headquarters

Who competes with Lattice?

Who works at Lattice?

Loading leads...

What do customers think of Lattice?

Lattice

Lattice

3.2
2 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/26/2021

Contact Information

Address:
Battery St 22
San Francisco, US

Reviews (2)

Filter by rating:
TheBitcoin Journal
8/4/2020
🇫🇷 France6 reviewsOrganic
Experience date: 8/4/2020
Average..

Average... nothing special about this tool Quite heavy to enter goals, update... very very time consuming when it's supposed to help you save time.

Nadine Argueza
4/9/2020
🇺🇸 United States1 reviewsOrganic
Don't buy - would give zero stars if possible

Performance review function is buggy and instead of fixing it - they directed me to my admin. Overall low-quality product and would not recommend any company to purchase this.

Frequently Asked Questions about Lattice

What is Lattice's Revenue?
Lattice generates approximately $115M in annual revenue. With 646 employees, that's $177,800 per employee. The company has raised $330M in total funding.
What does Lattice do?
Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people, pay, and performance — all on one trusted platform.
How fast is Lattice growing?
Lattice has grown by 34.2% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Lattice?
When visiting Lattice, visitors view an average of 2.0 pages per visit, and spend around 4:01 on the site, and the bounce rate is 67.4%.
How do people find Lattice?
38.8K people (26%) visit Lattice directly. 96.1K (63%) find them through organic search. 16.8K (11%) come through paid advertising.
Who uses Lattice?
Lattice's top market is United States with 96.8K visitors (63.8%). United Kingdom is 2nd with 10.3K (6.8%). India is 3rd with 7.3K (4.8%).
What technologies does Lattice use?
Lattice uses 19 technologies across their website including Video, Fonts, Authentication. Key technologies include Wistia, Font Awesome, Okta.
Who are Lattice's competitors?
Lattice's main competitors include Ally.io. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lattice?
Lattice has a Trustpilot score of 3.2 out of 5 (3 stars) based on 2 customer reviews.

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About lattice.com

Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people, pay, and performance — all on one trusted platform.

Company Overview

lattice.com
Website
computers_electronics_and_technology
Industry
#196,963
Global Rank
255.8K
Monthly Visitors
19
Technologies
25+
Employees

Contact lattice.com

Technology Stack

lattice.com uses 19 technologies across their website including Wistia, Font Awesome, Okta, and more.

Video

Wistia

Fonts

Font Awesome

Authentication

Okta

Security

HSTS

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

255.8K
Monthly Visits
48%
Bounce Rate
1.7
Pages/Visit
0:39
Avg. Duration

lattice.com receives approximately 255.8K monthly visitors and ranks #196,963 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:39 on the site.

The majority of lattice.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lattice.com?
Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people, pay, and performance — all on one trusted platform.
How much does lattice.com cost?
You can view lattice.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does lattice.com use?
lattice.com uses 19 technologies including Wistia, Font Awesome, and 13 more. View the full tech stack analysis above.
What are lattice.com's social media accounts?
lattice.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is lattice.com hiring?
Check lattice.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is lattice.com?
lattice.com receives approximately 255.8K monthly visitors and ranks #196,963 globally. Traffic is growing by 8.3% month-over-month.

Related Searches

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This page provides publicly available information about lattice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lattice.com directly at https://lattice.com.