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Lavergne: The Silent Polymer Powerhouse
How a 211-person firm is quietly reshaping the $500B plastic supply chain with recycled resins
While Silicon Valley chases AI unicorns, Lavergne is solving a far more tangible crisis: the 400 million tons of plastic waste generated annually. They're not just recycling—they're engineering circularity into the polymer supply chain itself.
"Lavergne isn't selling recycled plastic—they're selling manufacturers a defensible path to sustainability without sacrificing performance."
The Traffic Paradox
Here's what's fascinating: Lavergne's 1,744 monthly visits seem microscopic until you realize their 42% organic search rate (nearly double the industrial average) and 35% direct traffic. This isn't a brand chasing eyeballs—it's a B2B engine converting high-intent buyers searching for 'lavergne r-abs' and 'polyethylene terephthalate'. Their Global Rank of #10.7M is deceptive; they're not playing the SEO volume game, they're capturing high-value industrial contracts.
The Leadership DNA
The C-suite tells you everything: Yoan Lavergne (Marketing Director), Laurence Goddard (VP Sales), and Pedro Lopez (Global Quality & Environment Director) leading quality systems. This is a family-business-turned-industrial-innovator with environmental compliance built into its DNA, not bolted on as ESG theater. The dual-Lopez title signals that quality and sustainability aren't separate departments—they're integrated into the operational core.
Their tech stack reveals a modern industrial mindset: jQuery and Three.js for interactive product demos, Tailwind and Bootstrap for rapid UI deployment, PWA capabilities for field sales, and Cloudflare for global performance. They're using LinkedIn Insight Tag (not Facebook)—a dead giveaway they're targeting procurement officers and materials engineers, not consumers.
- 211 employees generating $7.5M = ~$35K revenue per employee—typical for specialized materials engineering, indicating deep technical moats over scale plays
- Top keyword 'polyethylene terephthalate' (10,710 monthly searches) suggests they're capturing engineers researching PET solutions, not brand-name shoppers
- The '3901' keyword (630 monthly) is likely a resin grade code—proving they own technical specification mindshare in a fragmented market
- EPEAT Gold meaning searches (410/month) signal they're attracting sustainability-certification-focused buyers
The Real Opportunity
Lavergne's $7.5M revenue on 211 employees suggests they've cracked the code on high-margin, low-volume recycled resin production. The question isn't whether they can scale—it's whether they'll remain a boutique specialist or become the infrastructure layer for circular plastics in North America. For investors: this is a technical moat play, not a growth-at-all-costs unicorn. For founders: study their SEO strategy—it's textbook B2B industrial dominance through specificity.
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Lavergne | We make plastic circular®
Lavergne introduces sustainability to the polymer supply chain. Let us partner in your shift toward manufacturing with our high quality, recycled thermoplastic resins.
There is enough plastic on earth to fulfill our future needs without creating any new plastic. Ever.
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About lavergne.ca
Lavergne introduces sustainability to the polymer supply chain. Let us partner in your shift toward manufacturing with our high quality, recycled thermoplastic resins.
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lavergne.ca uses 13 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Cloudflare
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LinkedIn Insight Tag
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lavergne.ca receives approximately 1.7K monthly visitors and ranks #10,711,362 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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