In a world obsessed with massive legal tech platforms, Lawyaw (Clio Draft) is playing a different game. They aren't building a practice management suite; they are surgically targeting the most tedious task in law: document drafting. With a lean team of 19 and $4.1M in revenue, they are proving that focused AI tools can outperform bloated incumbents.

"Lawyaw isn't selling software; they are selling billable hours back to attorneys."

The SEO strategy reveals their niche dominance. While they rank for broad terms like 'Clio Draft,' they capture high-intent, long-tail queries like 'JDF 911 Colorado' and 'free form for submission of will for lodging in Colorado template.' This isn't accidental; it's a calculated move to own specific court forms and state-specific workflows that generic template sites ignore.

• Vertical Integration: They don't just offer templates; they own the specific court forms (e.g., JDF 911) that drive specific legal workflows.
• AI-First Drafting: Moving beyond static PDFs to dynamic, cloud-based forms that populate via AI.
• High Revenue Per Employee: A $4.1M revenue on 19 employees indicates a highly scalable SaaS model with low burn.