laylo.com
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Laylo: The Drop Platform That's Owning Live Entertainment
How a 23-person team is powering $1B in revenue for artists and creators
While most fan engagement platforms battle for social media attention, Laylo quietly built a direct-to-fan infrastructure that generated $1BN in revenue across 150M+ interactions. They're not a social network—they're the invisible plumbing that moves money from fans to creators.
"Laylo isn't competing for eyeballs—it's capturing wallets. That's why they're worth watching."
The Anti-Social Media Play
Laylo's genius is in what they refuse to be. While TikTok and Instagram fight for minutes spent, Laylo optimizes for seconds-to-transaction. Their 40% direct traffic rate proves fans don't need to discover artists on Laylo—they need to transact with them there. The platform captures phone numbers and emails, then weaponizes that direct line for drops that sell out in minutes. It's the difference between renting an audience and owning one.
The Infrastructure Layer
With 150M+ fan interactions and a 23-person team, Laylo operates at a scale that would require 200+ employees at a traditional SaaS company. Their secret? They're not building a community platform—they're building drop infrastructure. Artists bring their own audience; Laylo provides the scarcity mechanics, SMS pipelines, and payment rails. This lean model explains how they've achieved $4M in revenue while staying nimble enough to pivot with entertainment trends.
The traffic data reveals something fascinating: Laylo's top keyword isn't even their brand name—it's 'pelisflix' with 1M+ monthly searches. This suggests either a brilliant SEO arbitrage play or that their infrastructure is being white-labeled for entertainment discovery. Either way, they're capturing intent at massive scale while staying invisible to the end user.
- 40% direct traffic indicates strong brand recall and repeat usage
- Trustpilot rating of 2.3/5 suggests creator-side friction (common for infrastructure plays)
- Bootstrap-friendly model with 23 employees vs. $4M revenue signals efficient unit economics
Laylo Wins by Staying Invisible
They're the Shopify for drops—infrastructure that powers the moment, not the discovery. For founders: the lesson is clear. Don't fight for attention; build the rails that monetize it.
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Laylo | The drop platform for artists, live events, festivals, and creators
Build your fan list and drop music, tickets, merch, and more in seconds. Laylo is the fastest way to sell out your next release, trusted by the biggest names in entertainment.
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Reviews (6)
SMS spammerd
Forces you to give your phone number before you can buy tickets and now I'm spammed to death without the possibility to unsubscribe
they are not here to help artists
terrible company and horrible customer service. Spent SO much money on the texting phone plan thing only for it to not work as intended and leaving out very important details. These details and add on charges need to be said in the BEGINING of purchasing the subscription, not later when you are advertising that the platform is for SMS notification but that means buying another add on and buying a completely new number. screw these guys seriously , we all hate them here in denver as many of us experienced the same thing. they are not here to help artists
Did not receive my Laylo Laneway Festival presale code so I missed out on buying tickets
Signed up for presale via Laylo. Did not receive my Laneway Festival presale code. Did not get presale tickets. What a useless website/app.
terrible
terrible! does not work at all with presale codes, this is tooo bad. understand many people have the same problem, for weeks.
Catastrophic experience
Catastrophic experience, SMS codes repeatedly not sent. Massive, long-lasting erver problems, not fixed. Very (!) poor experience
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About laylo.com
Build your fan list and drop music, tickets, merch, and more in seconds. Laylo is the fastest way to sell out your next release, trusted by the biggest names in entertainment.
Company Overview
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Technology Stack
laylo.com uses 19 technologies across their website including Google Fonts, Okta, Webflow, and more.
Fonts
Google Fonts
Authentication
Okta
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
laylo.com receives approximately 4.1M monthly visitors and ranks #18,325 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:48 on the site.
The majority of laylo.com's traffic comes from undefined, undefined, .
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