lazard.com
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Lazard: The 175-Year-Old Fintech Titan
Why this legacy financial advisory firm still dominates in the digital age
In 1848, when Lazard was founded, the world had no telephones, no cars, and no internet. Yet today, their website attracts 152,617 monthly visitors and processes billions in transactions. This isn't a legacy firm clinging to the past—it's a financial institution that has quietly mastered the digital transformation while maintaining its old-world prestige.
"They've turned their 175-year history into a SEO moat so deep that even fintech startups can't touch their search dominance."
The Traffic Paradox
Lazard's 152K monthly visits might seem modest compared to consumer fintech giants, but the breakdown reveals a masterclass in B2B digital strategy. With 49% organic search and 41% direct traffic, they've built an unshakable foundation. When someone types 'lazard careers' (2,070 monthly searches) or 'lazard investment banking' (1,860 searches), they're not browsing—they're applying. This is high-intent traffic that converts.
The Executive Search Engine
Look at their key people page and you'll find a fascinating pattern: every executive listed has a digital footprint tied to their name. Evan Russo, Hong Qiu, Elena Camaj—these aren't just names on a letterhead; they're searchable entities that drive traffic. Lazard has essentially turned its leadership team into a network of micro-influencers, each pulling qualified talent and clients to the domain.
The tech stack tells an even more interesting story. They're running Tailwind CSS, Bootstrap, and Vite—modern web technologies that would make a Series A startup proud. This isn't a firm stuck in 2010; they're building progressive web apps, tracking everything with Google Analytics and Microsoft Clarity, and even using LinkedIn Insight Tags for precision B2B targeting. They've embraced the martech stack of a growth-stage company while maintaining the gravitas of a 175-year-old institution.
- Their 'lazard' keyword alone captures 28,940 monthly searches—a brand recognition moat that would cost millions in paid ads to replicate
- Lazard Careers is their second-largest search driver, proving they've mastered employer branding in finance
- Despite being a legacy firm, they're using modern PWA technology and Vite for lightning-fast load times
The Unsexy SEO Empire
While fintech startups chase viral moments, Lazard has built a 175-year-old search monopoly that converts high-value clients and talent at scale. Their secret? Making history itself their competitive advantage.
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Open Graph Image
https://lazard.com/media/2pme0w2i/lazard-square-ink-onair.png?width=2048&height=1152&quality=80&v=1da73d20580bb60
Meta Tags
Lazard | The Preeminent Financial Advisory & Asset Management Firm est. 1848 | Lazard
Founded in 1848, Lazard offers world-class financial advisory and asset management services for clients globally.
A Global Firm Built Over Generations on a Foundation of Client Service
A Global Firm Built Over Generations on a Foundation of Client Service
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Reviews (1)
CUSTOMER SERVICE AT LAZARD UK ASSET MGMT
CUSTOMER SERVICE AT LAZARD UK ASSET MANAGEMENT HAS DECLINED SIGNIFICANTLY IN THE RECENT PAST. TRYING TO GET INFORMATION ABOUT A FUND, ONE CALLS A HELP LINE, THE INDIVIDUAL AT THE OTHER END DOESN’T HAVE ANY INFORMATION ON YOUR QUERY BUT ASKS YOU TO WRITE AN EMAIL. ONCE SUBMITTED, THE RESPONSE TO THE EMAIL FROM LAZARD SAYS TO CALL A PHONE NUMBER WHERE A LAZARD RECEPTIONIST ANSWERS THE CALL WHO KNOWS EVEN LESS AND CAN’T EXPLAIN WHY HER NUMBER WOULD HAVE BEEN GIVEN IN THE FIRST PLACE. LEAVING MESSAGES ASKING FOR CALL BACKS ARE ALSO IGNORED. CUSTOMER SERVICE MATTERS WHEN MANAGING ONE’S MONEY. MY EXPERIENCE AT HARGREAVES HAS BEEN MUCH MORE POSITIVE. SERIOUSLY CONSIDERING MOVING MY MONEY OUT OF LAZARD ASSET MANAGEMENT AS IT DOESN’T SEEM ITS CUSTOMER SUPPORT STRUCTURE OR PERSONNEL ARE FIT FOR PURPOSE IN ITS CURRENT STATE.
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About lazard.com
Founded in 1848, Lazard offers world-class financial advisory and asset management services for clients globally.
Company Overview
lazard.com Social Media
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Technology Stack
lazard.com uses 11 technologies across their website including Cookiebot, Microsoft Ads, LinkedIn Insight Tag, Clarity, Google Tag Manager, and more.
Privacy & Consent
Cookiebot
Advertising
Microsoft Ads, LinkedIn Insight Tag
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
lazard.com receives approximately 152.6K monthly visitors and ranks #284,152 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
The majority of lazard.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lazard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lazard.com directly at https://lazard.com.