leadtail.com
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Leadtail: The B2B Social Media Agency That Plays a Different Game
A $6.4M revenue agency focused on B2B social strategy and influencer relations, not just posting content.
In a world saturated with social media agencies promising viral growth, Leadtail operates on a different premise: B2B marketing isn't about chasing likes; it's about strategic insight and relationship building. Founded by Carter Hostelley, this boutique agency has carved out a specific niche helping marketing leaders navigate the complex landscape of social media.
"Leadtail isn't chasing vanity metrics—they're building the social infrastructure for B2B brands that understand the value of a quality conversation over a viral moment."
The B2B Social Media Specialist
Leadtail has intentionally positioned itself away from the consumer social noise. With a team of 32 professionals, they've built a specialized practice around B2B social media strategy, influencer relations, and paid social. Their client base is likely mid-to-enterprise B2B companies that need sophisticated social strategies rather than generic posting schedules. The agency's focus on 'marketing leaders' suggests they're targeting decision-makers who understand the strategic value of social media beyond lead generation.
The Traffic Paradox
Here's what's fascinating about Leadtail's digital footprint: a B2B social media agency with only 2,185 monthly visits. This isn't a failure—it's a strategic choice. Their 65% organic traffic suggests they're not buying ads to attract every visitor, and their keyword strategy reveals a telling pattern. They rank for 'leadtail' (brand awareness) and 'social media and b2b lead agency' (high intent), but they also capture traffic from 'content marketing world' and 'julia mccoy'—showing they're monitoring industry conversations and positioning themselves within relevant discourse.
The agency's tech stack reveals their operational maturity. Using jQuery, core-js, Bootstrap, and Tailwind CSS indicates they're building modern, responsive experiences. Their social profiles across Twitter, LinkedIn, YouTube, Facebook, and Instagram show they're practicing what they preach—maintaining an active presence across all major platforms. The presence of Owl Carousel suggests they're showcasing client work or case studies dynamically, while Google Analytics and Lazy Loading demonstrate attention to performance optimization.
- Revenue per employee: ~$200K—indicating premium service positioning
- Traffic quality over quantity: 65% organic suggests strong SEO for high-intent keywords
- Multi-platform expertise: Active on 5+ social networks with distinct strategies
- Team structure: Small enough for personalized service, large enough for enterprise clients
- Niche focus: B2B social media and influencer marketing specialization
The Strategic B2B Social Playbook
Leadtail proves that in B2B social media, depth beats breadth, and strategic relationships beat follower counts.
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B2B Social Media Agency + Influencer Marketing + Paid Social | Leadtail
Leadtail is a B2B social media agency that helps marketing leaders develop the right insights, social media strategy and influencer relationships.
Leadtail
We Make Social Media Work for B2B
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About leadtail.com
Leadtail is a B2B social media agency that helps marketing leaders develop the right insights, social media strategy and influencer relationships.
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leadtail.com uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.
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leadtail.com receives approximately 2.2K monthly visitors and ranks #7,341,144 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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