LeaseEagle targets a specific pain point: managing complex lease portfolios for corporate tenants. Unlike landlords who need property management tools, tenants require lease abstraction, compliance tracking, and critical date management. Their 56% direct traffic share suggests a customer base that knows exactly what they need and types the URL directly—classic B2B enterprise behavior.

The rebranding to MRI ProLease Express reveals the company was acquired by MRI Software, a larger real estate tech player. This explains the modest traffic numbers—LeaseEagle likely operates as a specialized module within MRI's broader ecosystem. The $2.3M revenue represents a profitable, sustainable business unit rather than a growth-at-all-costs startup.