leeruniek.nl
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Leeruniek: The Dutch Analytics Play for Education
A 38-person analytics firm quietly generating $4.3M by measuring what matters in schools.
In a market obsessed with flashy edtech apps, Leeruniek takes a contrarian stance: they sell data, not content. With just 38 employees and no external funding, this Dutch firm has carved out a $4.3M revenue niche by helping schools measure what actually works.
"They aren't building the classroom of the future—they're measuring the classroom of today with surgical precision."
The Power of Focused B2B
Leeruniek's 1,948 monthly visits reveal a highly targeted audience. With 45% direct traffic, their users aren't stumbling upon them—they're typing the URL directly. This indicates a sticky, essential tool for Dutch educators, not a viral consumer app. The 40% organic search traffic suggests strong SEO for niche educational keywords like 'intern begeleider' (internal supervisor) and 'differentiatie' (differentiation).
The Keyword Strategy
Their keyword portfolio is fascinating. They rank for 'evalueren aan de hand van 7 l' (evaluate using 7 L's) with 130 monthly searches—hyper-specific to Dutch pedagogy. But they also capture 'jenga' (67,430 monthly volume). This isn't a mistake; it's likely content marketing around gamified learning or classroom management, funneling broad interest into their analytics platform. They're playing the long game in education SEO.
The tech stack tells the story of a pragmatic, modern B2B SaaS. They use Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Google Analytics for tracking. The presence of Ant Design suggests a component library approach—efficient for a small team. No fancy frameworks; just tools that work. This aligns with their revenue-per-employee ratio of ~$113k, which is healthy for a niche B2B SaaS.
- Revenue-per-employee: ~$113k (strong for niche B2B)
- Traffic is 100% from the Netherlands (zero global footprint)
- Founder Jelte Jongh leads with a mix of account management and data expertise
- No VC funding—bootstrapped or profitable
The Bootstrapped Dutch Playbook
Leeruniek proves you don't need scale to win—just depth. In a world of edtech unicorns, they're a profitable, focused niche player. The question isn't whether they'll grow, but whether they'll stay Dutch forever.
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home - Leeruniek
Het maximale uit het onderwijs en je leerlingen halenLeeruniek is hét centrale dashboard voor het basisonderwijs. In ons dashboard komt alles samen en weet je in één oogopslag waar je je op moet richten. Zo ben je steeds weer in staat om de beste groeiomstandigheden voor je school en je leerlingen te creëren. Bekijk het aanbodUitgelicht21 januari, 2026 2026 is uit ... Read More
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leeruniek.nl uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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Traffic & Audience
leeruniek.nl receives approximately 1.9K monthly visitors and ranks #4,991,009 globally. The website has a bounce rate of 26% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:05 on the site.
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