9:41
lena.org
Screenshot of lena.org
lena.org favicon

lena.org

24 technologies
VerifiedGrowingVisit14.0K/mo$39M19624 Tech24 Leads
Deep Dive

LENA: The Quantified Self for Infants

How a nonprofit built a $38M business measuring baby talk

LENA isn't just another ed-tech nonprofit—it's a high-tech surveillance system for the most critical developmental window in human life. By turning conversational data into actionable insights, they've built a $38.8M revenue engine that measures the invisible architecture of early childhood development.

$38.8M
annual revenue
196
employees
47%
direct traffic (brand power)
36%
organic search

"They're not selling software—they're selling a new metric for human potential."

The Hidden Market They Captured

LENA operates in the blind spot between consumer tech and early education. With 13,992 monthly visits and 73% of traffic from undefined regions (likely US), they've captured a niche that traditional ed-tech ignores: the data-hungry parent and the protocol-driven educator. Their 31,810 monthly searches for 'lena' alone indicate a brand that's become synonymous with their category—like Kleenex for tissues.

The Growth Engine

While their global rank of #1,741,944 seems modest, their direct traffic dominance (47%) reveals a powerful referral network. This isn't viral growth—it's institutional trust. The 230 monthly searches for 'gkids readiness check' and 140 for complex behavioral queries suggest they've become the default solution for early intervention professionals. Their tech stack (jQuery, Tailwind, Bootstrap) is unglamorous but reliable—built for utility, not flash.

What makes LENA uniquely defensible is their dual-sided network effect. They've created a data moat where educators feed the system with real-world observations, while parents provide the raw conversational data through their LENA Start program. This creates a feedback loop that's nearly impossible for newcomers to replicate without years of clinical validation and institutional partnerships.

  • They've turned 'early talk' from a vague concept into a measurable KPI
  • Their 196 employees suggest a hybrid model: part tech company, part research institute
  • The absence of 'funding' data suggests they're self-sustaining through grants and contracts
  • Their social presence (YouTube, LinkedIn, Instagram) is professional-grade, not amateur
Don't chase viral consumer features
Focus on institutional partnerships (Head Start, childcare centers)
Don't rely on flashy UI/UX trends
Build deep, evidence-based products that require clinical validation
Don't target individual parents as primary customers
Create data networks that improve with scale

The Unsexy Billion-Dollar Insight

LENA proves that the most valuable tech companies solve unglamorous problems with rigorous data

What tech stack does Lena use?

40 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Web Standards2
UI Libraries1
Tracking & Analytics16
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
H
HubSpot
G
Google Tag Manager
A
Analytics Service
G
Google Static
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google Analytics
L
LinkedIn
G
Google DoubleClick
F
Facebook
H
HubSpot
T
Tracking Pixel

How much traffic does Lena get?

Traffic & Engagement

14.0K
Monthly Visits
1.8
Pages/Visit
0:36
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+10%
12.7K
Oct 2025
Oct
13.2K
Nov 2025
Nov
14.0K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
47%
Social
9%
Referrals
7%
Email
0%
Paid
1%

Where is Lena's audience located?

🌍73.0%
🌍17.5%
🌍7.4%
🌍1.3%
🌍0.8%

What keywords does Lena rank for?

5 keywords
1lena31.8K vol$0.96
2gkids readiness check230 vol
3reading109.4K vol$1.03
4how can different factors can affect challenging behavior such as throwing toys140 vol
5christine gardy110 vol

How is Lena's SEO?

Open Graph Image

OG Image preview
og:image

https://www.lena.org/wp-content/uploads/2024/06/LENA_logo_tagline.png

Meta Tags

title40 chars

LENA: Building Brains Through Early Talk

description135 chars

LENA  is a national nonprofit on a mission to  transform children’s futures  through  early talk technology  and  data-driven programs.

og:title

Home

languageEN-US

H1 Tags

h1Every child deserves

Schema Types

Unknown

Who works at Lena?

Loading leads...

What do customers think of Lena?

lena.org

lena.org

0.0
0 reviews

Categories

Education Center#undefinedLanguage School#undefinedEducational Institution#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Lena

What is Lena's Revenue?
Lena generates approximately $39M in annual revenue. With 196 employees, that's $198,000 per employee.
What does Lena do?
LENA  is a national nonprofit on a mission to  transform children’s futures  through  early talk technology  and  data-driven programs.
How fast is Lena growing?
Lena employee count has changed by 26% year over year.
What technologies does Lena use?
Lena uses 24 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Lena's competitors?
Lena's main competitors include Heartland Institute of Financial Education, ALTA COLLEGES, Colorado Northwestern Community College, Earth Force, Cornerstone Montessori School. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lena?
Lena has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

Export lena.org Data

Download the complete tech stack, analytics, leads, and company data for lena.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About lena.org

LENA  is a national nonprofit on a mission to  transform children’s futures  through  early talk technology  and  data-driven programs.

Company Overview

lena.org
Website
science_and_education
Industry
#1,741,944
Global Rank
14.0K
Monthly Visitors
24
Technologies
24+
Employees

Contact lena.org

Technology Stack

lena.org uses 24 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Traffic & Audience

14.0K
Monthly Visits
44%
Bounce Rate
1.8
Pages/Visit
0:36
Avg. Duration

lena.org receives approximately 14.0K monthly visitors and ranks #1,741,944 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.

The majority of lena.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lena.org?
LENA  is a national nonprofit on a mission to  transform children’s futures  through  early talk technology  and  data-driven programs.
What technologies does lena.org use?
lena.org uses 24 technologies including Font Awesome, Google Fonts, PHP, and 18 more. View the full tech stack analysis above.
How do I contact lena.org?
You can contact lena.org via email at [email protected] or through their contact page.
What are lena.org's social media accounts?
lena.org is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is lena.org hiring?
Check lena.org's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is lena.org?
lena.org receives approximately 14.0K monthly visitors and ranks #1,741,944 globally. Traffic is growing by 6.2% month-over-month.

Related Searches

lena.org pricinglena.org reviewslena.org alternativeslena.org loginlena.org careerswhat is lena.orglena.org tech stacklena.org contactlena.org vs competitorslena.org featureshow to use lena.orglena.org integrations

This page provides publicly available information about lena.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lena.org directly at https://lena.org.