lendio.com
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Lendio: The SaaS Layer on SBA Lending
Decoding how Lendio built a $93M revenue machine by productizing the loan application process.
While banks hoard capital and small businesses wait in line, Lendio turned the friction of borrowing into a $93M revenue stream. They aren't a lender; they are the operating system for the $1.2T small business credit market.
"Lendio didn't disrupt the banks; they became the indispensable API between the SBA and the small business owner."
The Search Moat
The data reveals a masterclass in SEO domination. With 35,860 monthly searches for 'sba loan' and a massive 23% organic traffic share, Lendio captures intent at the exact moment of desperation. They own the top of the funnel, forcing competitors to pay for scraps.
The Trust Paradox
With 21,714 Trustpilot reviews and a 4.6/5 rating, Lendio has weaponized social proof. In a high-stakes financial vertical where trust is the currency, this volume of positive sentiment acts as a conversion rate optimizer that no landing page copy can replicate.
The leadership team—Brock Blake and Trent Miskin—clearly understood that originations are a volume game. By aggregating lenders (from banks to credit unions), they created a marketplace dynamic where the supply side fights for their leads, ensuring Lendio captures the margin.
- Traffic Mix: 50% Direct traffic suggests massive brand recall and repeat usage.
- Tech Stack: Utilizing Tailwind and Cloudflare indicates a focus on lightweight, fast-loading pages for SEO performance.
- Keyword Depth: Ranking for long-tail queries like 'what does my cpa need' shows they capture the 'research' phase, not just the 'apply' phase.
The Verdict: A Fintech Infrastructure Play
Lendio proves that in B2B finance, owning the workflow is more valuable than owning the capital.
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5 keywordsHow is Lendio's SEO?
Meta Tags
Attention Required! | Cloudflare
H1 Tags
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Lendio
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Reviews (20)
The team made sure that I got all the…
The team made sure that I got all the help I needed to get the loan
Great experience overall
Great experience overall, my representative was very fast at working to get the funds I needed. Highly recommended to anyone looking for some business funds.
A solid loan experience
Complete answers to questions, straightforward in timely response, took the time to fully understand our business situation and help us identify the best solution for us. Nathan understood what he was doing and understood what we needed and made the perfect match.
Thank you so much for sharing your experience! We’re thrilled to hear that Nathan took the time to really understand your business and help find the solution that was the perfect fit. We’re glad the process was straightforward and timely, and we appreciate you trusting Lendio to support your business.
Pretty good n quick
Pretty good n quick
Thank you for your feedback! We’re glad to hear the process was quick and worked well for you. We appreciate you choosing Lendio and hope to continue supporting your business in the future.
I was very impressed with Jake and how…
I was very impressed with Jake and how helpful and efficient he was in communicating all the things that I needed to secure my loan.
Thank you for sharing your experience, Heidi! We’re glad to hear that Jake’s clear communication and efficiency made the funding process smooth and easy for you. He takes pride in making sure our customers feel informed and supported every step of the way. We appreciate you choosing Lendio and wish you continued success with your business.
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About lendio.com
Company Overview
Technology Stack
lendio.com uses 4 technologies across their website including HSTS, Cloudflare, Bootstrap, Tailwind CSS.
Security
HSTS
Cloud & Hosting
Cloudflare
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
lendio.com receives approximately 330.8K monthly visitors and ranks #142,430 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:22 on the site.
The majority of lendio.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lendio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lendio.com directly at https://lendio.com.