Letica.com is a digital ghost. It boasts $15M in annual revenue and a workforce of nearly 500 employees, yet it generates exactly zero organic traffic. This isn't a failed startup; it's a masterclass in the invisible economy of heavy industry.

"The most valuable industrial companies often have the worst websites. Letica proves that revenue doesn't require clicks."

The technology stack—jQuery, Bootstrap, Google Analytics—tells us the site hasn't been meaningfully updated in years. Yet, the revenue persists. This indicates a defensive market position or a niche monopoly where customers have no alternative. It's a 'moat' built on inertia and switching costs, not innovation.

• The 'Traffic Trap': High traffic does not equal high revenue (and vice versa).
• Legacy Industrial Power: B2B relationships insulate companies from digital disruption.
• The Domain Value: Letica.com is currently for sale, suggesting the underlying business is shifting strategy or liquidating assets.