liferootsnm.org
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The Quiet Giant of Albuquerque's Care Economy
A $14M nonprofit operating in the shadows while building an empire of care
While Silicon Valley chases AI unicorns, a 59-person nonprofit in Albuquerque quietly runs a $14.3M operation that fundamentally changes lives. LifeROOTS doesn't need venture capital—they're building something far more valuable: a sustainable ecosystem of care.
"This isn't a tech startup—it's a precision machine for human flourishing, engineered without a single line of AI code."
The Real Product: Human Potential
LifeROOTS operates in the developmental services space, empowering individuals with disabilities. Their model isn't about scaling software—it's about scaling human connection. With 59 employees, they generate $242k revenue per employee, a metric that would make many SaaS companies blush. This isn't charity; it's a high-impact, mission-driven business with margins that matter.
The Zero-Website Paradox
Here's the provocative truth: LifeROOTS.org shows 0 monthly visits, yet they maintain a sophisticated multi-platform social presence across TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram. They're not chasing Google rankings—they're building community where their audience actually lives. Their website is a digital business card, not a traffic funnel. This is the definition of 'build it and they will come' in the care economy.
Their tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap, Google Analytics. No fancy frameworks, no blockchain, no metaverse. They use proven tools to deliver proven impact. The team includes IT specialists and compliance coordinators—positions that signal they take data security and regulatory adherence seriously, even while flying under the radar.
- Revenue per employee: $242k (exceeds many tech startups)
- Zero website traffic but 6 active social channels
- Full-time compliance and QA leadership
- Multi-platform presence without SEO dependency
- Mission-first growth model
The Unsexy Unicorn
LifeROOTS proves that impact compounds quietly while hype evaporates loudly. They're not building for acquisition—they're building for generations.
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LifeROOTS, Inc. – "Nurturing individuals to grow, strengthen, and flourish."
Welcome to LifeROOTS, Inc. Discover our comprehensive developmental services designed to empower individuals with disabilities in Albuquerque. Learn about our mission, vision, and the impactful programs we offer to promote independence and inclusion. Visit www.liferootsnm.com to explore how we make a difference.
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About liferootsnm.org
Welcome to LifeROOTS, Inc. Discover our comprehensive developmental services designed to empower individuals with disabilities in Albuquerque. Learn about our mission, vision, and the impactful programs we offer to promote independence and inclusion. Visit www.liferootsnm.com to explore how we make a difference.
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liferootsnm.org uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
liferootsnm.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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