lighter.world
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Lighter.world: The $3.1M Food Intelligence Startup You Haven't Heard Of
With 19 employees and a $3.1M revenue, this food tech startup is quietly building the future of personalized meals.
In a world saturated with recipe apps and meal kits, Lighter.world is taking a different approach: it's not just giving you recipes, but acting as a personalized food intelligence engine that learns from what food leaders eat. With only 19 employees generating $3.1M in revenue, they're achieving remarkable efficiency in the crowded food tech space.
"Lighter isn't building another recipe database—it's creating a personalized food intelligence system that learns from what the world's best food leaders actually eat."
The Efficiency Play
With just 19 employees, Lighter.world is generating $163,000 in revenue per employee—exceptional for an early-stage food tech startup. This lean operation suggests they're either building highly automated technology or focusing on a very specific, high-value niche. The 52% direct traffic indicates a strong brand presence among early adopters who return without needing search.
The Traffic Paradox
Here's what's fascinating: despite 3,961 monthly visits, their top keyword 'lighter' gets 90,620 monthly searches. This massive gap suggests they're either: 1) Not optimizing for their own brand name, 2) Sitting on untapped SEO potential, or 3) Building a product that doesn't rely on traditional discovery. The 28% organic traffic suggests they're starting to capture intent, but there's huge room to scale.
The tech stack reveals sophistication: they're using Bootstrap and Ant Design for the frontend, AWS CloudFront and S3 for infrastructure, and Stripe for payments. The PWA (Progressive Web App) capability means they're building for mobile-first experiences without native app overhead—a smart move for a lean team. The presence of Segment suggests they're serious about data-driven product decisions.
- The 'undefined' country traffic share (100%) suggests either new tracking or a deliberately minimal analytics footprint
- Their keyword strategy shows they're targeting specific food queries like 'how to air pop popcorn' rather than broad recipe terms
- The 52% direct traffic is unusually high for a site with low overall traffic, indicating strong user retention
The Hidden Food Tech Gem
Lighter.world proves that in food tech, you don't need massive scale to build a valuable business—you need a unique angle and ruthless execution. With 19 people and $3.1M in revenue, they're building what could become the 'Spotify for personalized nutrition.'
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Meta Tags
Lighter
Lighter shows you what food to buy and how to throw great meals together. Follow the recommendations of food leaders - personalized for you.
LIGHTER
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About lighter.world
Lighter shows you what food to buy and how to throw great meals together. Follow the recommendations of food leaders - personalized for you.
Company Overview
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Technology Stack
lighter.world uses 11 technologies across their website including Adobe Fonts, Google Fonts, Amazon S3, AWS CloudFront, HelpScout, and more.
Fonts
Adobe Fonts, Google Fonts
Cloud & Hosting
Amazon S3, AWS CloudFront
Customer Support
HelpScout
E-commerce & Payments
Stripe
Analytics & Marketing
Segment, Google Analytics
Web Standards
PWA
Traffic & Audience
lighter.world receives approximately 4.0K monthly visitors and ranks #4,008,524 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 4:01 on the site.
The majority of lighter.world's traffic comes from .
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This page provides publicly available information about lighter.world. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lighter.world directly at https://lighter.world.