lightsourceindiana.com
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Light Source Indiana: The 99-Person Powerhouse
How a niche lighting expert dominates the Midwest construction ecosystem
In a world of generic B2B websites, Light Source Indiana stands out by doing exactly one thing perfectly: lighting and controls for the built environment. With 99 employees and $28.7M in revenue, they're not a massive conglomerate—they're a precision instrument in the construction ecosystem.
"They're not selling light fixtures—they're selling architectural precision."
The Ecosystem Play
Light Source Indiana doesn't operate in isolation. Their project spotlight reveals a masterclass in ecosystem integration: architect (Browning Day), engineer (Circle Design), electrical contractor (Barth Electric), general contractor (Browning Construction). They've positioned themselves as the indispensable lighting partner in a complex supply chain. This isn't a vendor relationship—it's a strategic alliance.
The Traffic Paradox
Here's the fascinating data point: 42% of their traffic comes directly, while only 33% comes from organic search. For a company with no major brand recognition outside Indiana, this suggests something powerful—word-of-mouth in a closed industry. Contractors and architects aren't finding them through Google; they're being referred by peers. That's a moat that SEO can't touch.
Their keyword strategy reveals a deliberate choice: they rank for 'lightsource' (1,720 monthly volume) and 'light source lighting' (360 monthly volume)—terms that sound generic but are actually brand-specific. They're not competing for 'commercial lighting' or 'architectural fixtures.' They're owning their brand name, which means their marketing is relationship-driven, not volume-driven.
- Specialized product curation: BEGA, Ecosense, LLI Architectural Lighting—no commodity fixtures
- Controls expertise: Shane O'Brien leads lighting controls, a high-margin specialization
- Architectural focus: They speak the language of design professionals, not just contractors
The Anti-Amazon Strategy
In an era of digital everything, Light Source Indiana proves that in B2B construction, trust beats scale every time. Their 99-person team doesn't need to be the biggest—they just need to be the most indispensable.
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Light Source Indiana | The Lighting & Controls Experts
Project Spotlight First Internet Bank – Fishers, IN Architect: Browning Day Engineer: Circle Design Electrical Contractor: Barth Electric General Contractor: Browning Construction Lighting Fixtures: LLI Architectural Lighting: Thin – LLI Architectural Lighting BEGA: 84 504 : Performance floodlight – Mounting canopy | BEGA ANP Lighting: Mini Bella Vista | MBVA16 Ecosense Lighting: Iodine The Living
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About lightsourceindiana.com
Project Spotlight First Internet Bank – Fishers, IN Architect: Browning Day Engineer: Circle Design Electrical Contractor: Barth Electric General Contractor: Browning Construction Lighting Fixtures: LLI Architectural Lighting: Thin – LLI Architectural Lighting BEGA: 84 504 : Performance floodlight – Mounting canopy | BEGA ANP Lighting: Mini Bella Vista | MBVA16 Ecosense Lighting: Iodine The Living
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lightsourceindiana.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
lightsourceindiana.com receives approximately 704 monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:19 on the site.
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