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Lilly.com: Pharma's Digital Transformation Powerhouse
How a 148-year-old pharma giant built a digital-first engine capturing 4.8M monthly visitors
While most pharma companies treat their websites as static corporate brochures, Eli Lilly has engineered lilly.com into a high-velocity digital acquisition machine. With nearly 5 million monthly visits and a 1.3-star Trustpilot rating that reveals more about patient frustration than brand failure, this is what happens when legacy pharma goes full-tech mode.
"Lilly isn't just selling drugs—they're capturing the entire patient journey from first search to prescription, turning their website into the ultimate pharmaceutical funnel."
The GLP-1 Gold Rush Engine
The data screams blockbuster strategy: 'Mounjaro' (568K monthly searches) and 'Zepbound' (179K searches) dominate their keyword portfolio. This isn't SEO—it's cultural capture. Lilly has weaponized the obesity drug zeitgeist, making lilly.com the destination for the 31 million Americans searching for these treatments annually. Their traffic isn't random—it's surgical precision on high-intent, high-value pharmaceutical queries.
The 31-Person Digital Army
Here's where the narrative gets fascinating: only 31 employees are listed, yet they're generating $42.3M in revenue with $599.3M in funding. This is lean operations at enterprise scale. The team structure—led by commercial ops VP Jeron Evans—prioritizes digital-first commercialization over traditional sales rep armies. When you see 'Eli Lilly Careers' (14.5K monthly searches) as a top keyword, you know they're building a talent magnet, not just a product catalog.
The Trustpilot score of 1.3/5 from 60 reviews is actually the most telling metric. In pharma, this usually indicates either supply chain issues or prior authorization hell—problems that are features, not bugs, of the healthcare system. But it also reveals that Lilly is absorbing massive direct-to-patient volume, something most pharma companies avoid entirely. They're taking the arrows so they can own the relationship.
- Tech stack: Tailwind CSS, Bootstrap, Cloudflare, Auth0—modern but pragmatic infrastructure
- Traffic split: 49% organic vs 38% direct shows strong brand recall and SEO dominance
- HSTS implementation indicates security-first approach for handling PHI-adjacent traffic
Lilly.com is the blueprint for pharma's digital future
They've transformed from drug manufacturer to patient acquisition platform. The real question isn't whether this works—it's how long until every pharma company tries to copy this playbook and fails because they lack the conviction to absorb the reputational risk.
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Reviews (20)
Faulty pen
Faulty pen. Primes fine and get it ready to inject and jams. Got through to someone and forced to attempt to inject five times. Now can’t get through to them to discuss a refund. Pharmacist has deemed pen faulty though I’m still up for cost of a new one. Terrible that you can’t even get through to speak to someone.
Disgraceful, greedy, 'computer says no' service
Disgraceful company, I am in the process of reporting them to every medical ombudsman I can find. Refused to replace a faulty Mounjaro pen I paid £580 for at a private pharmacy. It didn't click when it was turned and wouldn't eject anything so its unfit for purpose. Still can't believe they refused to replace or refund their faulty medical pen that is clearly full and hasn't been possible to use. Had to sit through some annoying 'computer says no' call centre agent based in the Philippines talking me through 'how to click the pen' on repeat for an hour after being on hold for ages for them to not even take the pen to investigate and just declare the case closed, there's no fault apparently and I must have broke it! LITERALLY THE WORST CUSTOMER 'CARE' EVER. Please avoid them where possible, I'm only just seeing all the other reviews of people in the same position as me, investing over £500 in a faulty pen with no solution offered from Eli Lilly or the pharmacy vendor (who to be fair won't replace as Eli Lilly treat them with the same disdain as their direct clients). Absolute bandits.
I am very disappointed in this company…
I am very disappointed in this company and the customer support. I bought very expensive Mounjaro pen with four shots. I did only 3 of them, and the pen stuck. When I wrote to them and explained the issue, they told me, that I already did four shots. And refused to compensate my last st. But this is over 100$!!! So I’m suggest, do not trust this company!
In bad need of updated packaging.
They send some of their products in large STYROFOAM containers which take 500 years to decompose. Certainly, in todays world they can do better. Pathetic
Not impressed
It’s not acceptable to more than double the price of a medication. Very bad form chaps, very bad.
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About lilly.com
Company Overview
Technology Stack
lilly.com uses 7 technologies across their website including Auth0, HSTS, Cloudflare, and more.
Authentication
Auth0
Security
HSTS
Cloud & Hosting
Cloudflare
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
lilly.com receives approximately 4.8M monthly visitors and ranks #13,252 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:57 on the site.
The majority of lilly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lilly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lilly.com directly at https://lilly.com.