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linchpin.com
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linchpin.com

15 technologies
VerifiedGrowingVisit3.1K/mo$1M1615 Tech
Deep Dive

The WordPress Agency That Scales

A 16-person team generating $1.4M by mastering the ecosystem

In a sea of digital agencies, Linchpin doesn't try to boil the ocean—they specialize in the WordPress ecosystem with surgical precision. With a lean team of 16 generating $1.4M in revenue, they've found the sweet spot between boutique quality and scalable delivery.

16
Employees
$1.4M
Annual Revenue
3,080
Monthly Visits
20%
Organic Traffic

"Specialization isn't a limitation—it's the ultimate leverage point for a digital agency."

The WordPress Wedge

Linchpin doesn't chase every client. They've built their entire operation around WordPress as the 'digital agency operating system.' This focus allows them to maintain a 16-person team while competing with larger shops. Their tech stack—jQuery, Tailwind CSS, Bootstrap—reveals a pragmatic approach: use proven tools, not bleeding-edge frameworks. The result? $1.4M in revenue with a team size that would typically generate half that amount.

The Traffic Paradox

Here's the fascinating data point: 80% of their traffic comes from undefined sources, while organic search only drives 20%. This suggests a heavy reliance on direct relationships and referral business—exactly what you want in a service business. Their top keyword is 'linchpin' with 22,570 monthly searches, indicating strong brand recognition. But 'lynchpin' (12,960 searches) shows a spelling variant they could capitalize on, revealing untapped SEO potential.

The team composition tells a strategic story: Creative Director, Digital Project Manager, Business Development Manager, Front-End Engineer, Senior Developer. It's a balanced ratio of creative to technical, with business development driving client acquisition. Their social presence on GitHub, Twitter, Facebook, and LinkedIn shows they're not hiding in the WordPress shadows—they're building a visible brand across multiple channels.

  • Revenue per employee: ~$87,500 (healthy for a specialized agency)
  • Traffic concentration: 80% from undefined sources (relationship-driven business)
  • Keyword opportunity: 'lynchpin' misspelling captures 12,960 monthly searches
  • Tech pragmatism: jQuery + Tailwind + Bootstrap (not chasing trends)
No VC funding (bootstrapped only)
Stable, profitable operation ($1.4M on 16 people)
Low organic search visibility (20% of traffic)
Deep WordPress ecosystem mastery
Limited public reviews/Trustpilot presence
Strong direct/referral business model
No clear enterprise client mentions
Balanced team structure (creative + technical)

The Profitable Niche Play

Linchpin proves you don't need to be a full-stack agency to build a sustainable, profitable business. Specialization in WordPress, combined with relationship-driven client acquisition, creates a defensible moat in a crowded market.

What tech stack does Linchpin use?

28 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
E-commerce & Payments1
Analytics & Marketing2
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics13
G
Google Analytics
H
Hotjar
H
Hotjar
H
HubSpot
C
Cloudflare
G
Google APIs
G
Google Analytics
H
Hotjar
A
Analytics Service
G
Google Static
G
Google Tag Manager
T
Tracking Pixel
H
HubSpot

How much traffic does Linchpin get?

Traffic & Engagement

3.1K
Monthly Visits
1.9
Pages/Visit
0:36
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+14%
2.7K
Oct 2025
Oct
1.4K
Nov 2025
Nov
3.1K
Dec 2025
Dec

Traffic Sources

Search
20%
Direct
28%
Social
10%
Referrals
41%
Email
0%
Paid
1%

Where is Linchpin's audience located?

🌍80.2%
🌍19.8%

What keywords does Linchpin rank for?

5 keywords
1linchpin22.6K vol$1.51
2lynchpin13.0K vol$1.69
3fgx international480 vol$1.17
4vertica sites480 vol
5how to install ant440 vol

How is Linchpin's SEO?

Open Graph Image

OG Image preview
og:image

https://linchpin.com/wp-content/uploads/2018/03/[email protected]

Meta Tags

title54 chars

Linchpin - A Digital Agency: Web, Ecommerce, WordPress

description136 chars

Linchpin is a digital agency that specializes in design and development for websites and digital marketing through the ease of WordPress

languageEN-US

H1 Tags

h1Linchpin
h1Intuitive. Engaging. Connected.
h1Linchpin is a Digital Agency

Schema Types

Unknown

Who works at Linchpin?

Loading leads...

What do customers think of Linchpin?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Linchpin

What is Linchpin's Revenue?
Linchpin generates approximately $1M in annual revenue. With 16 employees, that's $87,000 per employee.
What does Linchpin do?
Linchpin is a digital agency that specializes in design and development for websites and digital marketing through the ease of WordPress
How fast is Linchpin growing?
Linchpin employee count has changed by 33% year over year.
What technologies does Linchpin use?
Linchpin uses 15 technologies across their website including Security, Programming Languages, CMS. Key technologies include Cloudflare Turnstile, PHP, WordPress.
Who are Linchpin's competitors?
Linchpin's main competitors include Batchbook, Attain Technology, Systemetrics, R I C, The PSO Advisory. These companies operate in similar markets and compete for the same customer base.

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What are Linchpin's key pages?

Export linchpin.com Data

Download the complete tech stack, analytics, leads, and company data for linchpin.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About linchpin.com

Linchpin is a digital agency that specializes in design and development for websites and digital marketing through the ease of WordPress

Company Overview

linchpin.com
Website
#5,369,164
Global Rank
3.1K
Monthly Visitors
15
Technologies

linchpin.com Key Pages

Technology Stack

linchpin.com uses 15 technologies across their website including Cloudflare Turnstile, PHP, WordPress, and more.

Security

Cloudflare Turnstile

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

E-commerce & Payments

WooCommerce

Traffic & Audience

3.1K
Monthly Visits
47%
Bounce Rate
1.9
Pages/Visit
0:36
Avg. Duration

linchpin.com receives approximately 3.1K monthly visitors and ranks #5,369,164 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:36 on the site.

The majority of linchpin.com's traffic comes from undefined, .

Frequently Asked Questions

What is linchpin.com?
Linchpin is a digital agency that specializes in design and development for websites and digital marketing through the ease of WordPress
What technologies does linchpin.com use?
linchpin.com uses 15 technologies including Cloudflare Turnstile, PHP, and 9 more. View the full tech stack analysis above.
How do I contact linchpin.com?
You can contact linchpin.com via email at [email protected] or through their contact page.
What are linchpin.com's social media accounts?
linchpin.com is active on github, twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is linchpin.com hiring?
Check linchpin.com's careers page for current job openings and opportunities.
How popular is linchpin.com?
linchpin.com receives approximately 3.1K monthly visitors and ranks #5,369,164 globally. Traffic is growing by 119.1% month-over-month.

Related Searches

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This page provides publicly available information about linchpin.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit linchpin.com directly at https://linchpin.com.