lindab.com
lindab.com
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Lindab: The Invisible Giant of Industrial Air
How a 798-person firm quietly commands $358M in revenue with zero marketing fluff
In the shadow of flashy tech unicorns, Lindab operates with ruthless efficiency. They've built a $358.6M heavy industry empire on pure utility—no hype, no buzzwords, just engineering that works.
"They don't sell dreams—they sell ventilation systems that actually work. And somehow, that's worth $358 million."
The Industrial Invisible
Lindab's traffic tells a story of pure intent. With 54% coming from organic search and only 32% direct, they're not a destination brand—they're a solution discovery engine. When engineers need air handling units, they search 'lindab shh' or 'lindab rgs' and find exactly what they need. No paid ads, no conversion funnels, just product codes that work.
The SEO of Heavy Industry
Their keyword strategy is brutally specific: 'cadvent' (20 monthly searches) and 'xbpu' (190 monthly searches) aren't consumer terms—they're engineering shorthand. This isn't content marketing; it's technical documentation that ranks. Lindab has turned product specifications into search traffic, a playbook most SaaS companies would kill for.
What's fascinating is the leadership team's composition: Ola Ringdahl (CEO), Lars Ynner (CFO), Johan Marktorp (Head M&A), Tobias Augustsson (Managing Director), Mick Sweeney (Regional Director). This isn't a startup founding team—it's a corporate expansion squad. They're not building a product; they're acquiring and scaling industrial dominance.
- Zero detected marketing technologies—no HubSpot, no Marketo, no analytics clutter
- Traffic distribution that suggests global operations with undefined markets leading at 12.1%
- Product-specific search terms driving the bulk of qualified leads
- A leadership team built for M&A and regional expansion, not product launches
The Anti-Startup Playbook
Lindab proves that in heavy industry, you don't need brand awareness—you need product awareness. They've built a $358M business by being the answer to specific technical questions, not the solution to everyone's problems.
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About lindab.com
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Traffic & Audience
lindab.com receives approximately 54.7K monthly visitors and ranks #578,576 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:46 on the site.
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