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Link-Assistant: The SEO Tool That Won't Die
How a 15-year-old desktop software quietly dominates backlink checking
In a world of cloud-first SaaS, one company is betting the farm on downloadable desktop software—and winning. Link-Assistant.com isn't chasing shiny new features; it's dominating the exact keywords that drive SEO traffic.
"They're not selling software—they're selling the exact search queries SEOs are Googling anyway."
Keyword Domination Strategy
Link-Assistant plays the long game with brutal efficiency. They rank #1 for 'da checker' (193K monthly searches), 'domain authority checker' (178K), and 'da pa checker' (776K). While competitors fight over 'SEO software,' they own the utility keywords that drive 80% of SEO tool searches. This isn't SEO—it's search intent arbitrage.
The Desktop Paradox
In 2024, they're still pushing downloadable software. SEO PowerSuite runs locally, stores data on your machine, and requires manual updates. Yet 268K monthly visitors prove desktop isn't dead—it's a feature. For enterprise SEOs dealing with massive datasets and privacy concerns, local processing is a selling point, not a bug.
- Revenue per employee: ~$83K (lean but profitable)
- Backlink profile: 205K+ links from 15 years of SEO tool reviews
- Traffic split: 50% organic, 38% direct (brand recognition is strong)
- Trustpilot: 3.9/5 from 408 reviews (solid, not exceptional)
The numbers tell a story of disciplined focus. With only 18 employees and $1.5M revenue, they're not trying to be Ahrefs or SEMrush. They're a utility player that owns specific search intents. Their tech stack is telling: jQuery, Bootstrap, WordPress—nothing fancy, just functional. They spend on Google Ads and DoubleClick, but their organic foundation is rock-solid.
The Unsexy Empire
Link-Assistant proves you don't need VC funding or unicorn valuations to build a lasting software business. Sometimes, the most boring approach—desktop software, utility keywords, disciplined growth—is the most profitable.
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5 keywordsHow is Link-assistant's SEO?
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SEO Software — All-In-One SEO Tools for full-cycle SEO optimization
Get an all-in-one pack of SEO software — download free edition of SEO PowerSuite. SEO tools, free SEO advice for top rankings on Google, and other search engines!
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Reviews (20)
Exceptional support from the team
I like SEO PowerSuite because their team is super helpful. Several times I had questions about the challenging project that was more related to SEO, than to the tools, and each time I got a very insightful and helpful response from them.
I like seopowersuite because it’s a…
I like seopowersuite because it’s a true all-in-one tool and I can really manage all SEO tasks with it, from finding new keywords to collecting link building ideas. The only con is that it’s a downloadable piece of software, but at the price I pay, I can live with it ;)
I got the WebSite Auditor deal a couple…
I got the WebSite Auditor deal a couple years ago at appsumo and have been hooked ever since. The software (unlike many web based tools) stores all the data on my computer which is important for some clients. The tool provides real good features for technical SEO and content optimization - it crawls the pages, finds errors and categorizes them into critical, warning, informational, etc. That’s super handy, as I can find the critical stuff in a matter of minutes, export the problematic urls and start working on them. I don’t work a lot on content, as this part is mostly outsourced to freelance copywriters, but there’s a handy feature to generate a task for the copywriter based on your target keywords and competitor analysis.
Enterprise user since 2008
I have used this software to rank websites in every niche since 2008. Enterprise is where it’s at. Alexander and his team are phenomenal and provide exceptional customer support. I recommend SEO Powersuite to SEOs. It provides an honest and focused report ideal for all levels of client. Thank you team.
Not a good tool for ascertaining backlinks
Not a good tool for ascertaining dofollow links. We have multiple links to our sites that we are already aware of that the tool simply does not pickup and then when we add new links it does not pick them up either. When we ask SEO Powersuite they can't answer the first item above and for the second they say it takes around 3 months for their cycle to complete. Either way their date is far from complete and accurate. Whereby it greatly dilutes the value of their program. In fact we have to go so far as to manually check all links as their CSV export is full of inconsistencies. Note I am only talking backlinks here is that is what we use it for.
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About link-assistant.com
Get an all-in-one pack of SEO software — download free edition of SEO PowerSuite. SEO tools, free SEO advice for top rankings on Google, and other search engines!
Company Overview
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Technology Stack
link-assistant.com uses 10 technologies across their website including YouTube Embed, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
Video
YouTube Embed
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, Open Graph
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
link-assistant.com receives approximately 268.7K monthly visitors and ranks #187,041 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:52 on the site.
The majority of link-assistant.com's traffic comes from undefined, undefined, .
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